- Creates weekly, monthly and/or quarterly marketing reports as well as ad hoc analysis on time
- Uses a data driven approach to assess campaign performance, develops measurement framework & tracks KPIs, and optimizes future campaign tactics
- Leverages key tools and business knowledge to conduct various analyses and identifies patterns in the data; uses data mining, model building and other analytical techniques to develop and maintain data visualizations
- Performs exploratory data analyses using first-party, second-party and 3rd party data sources; turns data and analysis into actionable insights and communicates findings for better understanding and buy-in
- Independently work on analytical projects involving large amounts of data, statistical modeling / machine learning
- Perform and share analyses to guide decision-making and participate in and support interactions within Medidata to collect business requirements and drive analysis buy-in; develop alternative methods of analyzing marketing performance and opportunities for new campaign approaches and techniques
- Coordinate and assist in the analysis design, optimize existing analytical process to improve efficiency and effectiveness
- Work across an interdisciplinary team to prioritize and coordinate tasks, monitor progress and issues, and facilitate team meetings
- Translate and summarize technical and analytical information for business audiences and develop stories that help address business problems
- Minimum 2 - 4 years of experience in business analytics, operations, or related role; prior experience within life science or technology industries is a plus but not required
- The minimum education level required is a Bachelor's degree. Master's degree preferred.
- Acceptable fields of study: Economics, Business Administration, Statistics, Data Science, Computer Science, Marketing, Management Information Systems, Operations Research, Mathematics or related fields
- Familiarity with analytics concepts such as databases, programming, statistical modeling, machine learning, data visualization
- Advanced skills in MS Office, specifically PowerPoint, Excel and Word as well as the Google Productivity Suite (Google Sheets, Google Slides, Google Docs)
- Experience with SQL and R, SAS or Python. Also comfortable using Google Analytics and building dashboards in Data Studio and/or Tableau, and have some knowledge of CRM tools such as Salesforce.
Sr. Marketing Analyst - Vélizy-Villacoublay, France - Dassault Systèmes
Description
About our Company:
Medidata: Powering Smarter Treatments and Healthier People
About the Role:
As the Sr. Marketing Analyst, your core responsibility is to support Marketing teams by conducting analyses, providing insights and identifying operational enhancements that will improve the efficiency and effectiveness of marketing programs through the marketing funnel. You will interact with various marketing teams, IT and external agencies and provide insights on factors that can help drive business growth, enhance customer identification, increase customer engagement and generate opportunities. You must be a strategic thinker with strong analytical and technical skills and can make recommendations based on data insights.
Responsibilities:
Qualifications:
The salary range posted below refers only to positions that will be physically based in New York City / New Jersey. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City / New Jersey, may differ based on the local market data in that region. The base salary pay range for this position is $79,500 to $106,424.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.
Equal Employment Opportunity:
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Applications will be accepted on an ongoing basis until the position is filled.
Medidata follows a hybrid office policy in which employees who live within 25 miles of a Medidata office are expected to work on site a certain number of days per week (with the specific in-office days to be designated by your team). On July 8, 2024, employees will be expected to work on site at least 2 days per week. This will increase to at least 3 days per week beginning January 2, 2025.
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