Digital Marketing Manager F/m - Nantes, France - ENENSYS

Description

ENENSYS Technologies is recruiting a Digital Marketing Manager to define and implement a strategy for acquiring qualified traffic for the company's website, and to ensure the company's optimum visibility on the Internet.

• Build an editorial strategy and develop a content strategy, actively participating in content creation (visuals, white papers, blogs, ENENSYS Academy/Knowledge Base videos, etc.)
• Manage and coordinate the various acquisition levers (SEO, SEA, AdWords and equivalent,)
• Identify and optimize all levers to generate new leads, prospect, nurture, qualify or capture prospects for the sales team
• Implement an automated marketing strategy using a lead generation tool, making maximum use of the data available in the CRM and digital platforms
• Coordinate external service providers in connection with the mission (web agency, graphic designer, lead generation agency, etc.)
• Produce weekly reports (performance analysis, conversion tracking of implemented actions) and more detailed monthly reports
• Propose ideas to contribute to the continuous improvement of the service and procedures

• Ideally trained to degree level (Bac+5) in marketing, you have at least 5 years' experience, ideally acquired in an international technology environment
• You are familiar with webmarketing techniques (content strategies, search marketing, affiliation, viral marketing, mobile marketing, etc.), traffic acquisition and audience measurement tools, as well as strategic marketing techniques (strategic analysis, market segmentation, positioning, targeting, etc.)
• Proactivity, commitment, initiativeGood interpersonal skills, ability to listen and sense of customer service
• Convincing, openminded
• Given ENENSYS Technologies' international coverage, you must be fluent in professional English.

• Fixed over 12 months, depending on profile
• 218day annual package
• Incentives
• Lunch ticket
• Remote work