Cdi - Social Influence Marketing Specialist - Brand - Annecy, France - Salomon

Salomon

Entreprise vérifiée

Annecy, France

il y a 2 semaines

Posté par:

Sophie Dupont

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Description

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility.

Salomon's heritage, culture, and commitment are tied together by one simple concept:
the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability Program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Amer Sports est le leader mondial des équipementiers du sport avec les marques Salomon, Arc'teryx, Peak Performance, Atomic et Wilson._
Salomon SAS, « The Mountain Sport Company », est née en 1947 au cœur des Alpes et berceau de l'alpinisme moderne. Grâce à la passion du sport et un design innovant, Salomon a créé une vaste gamme de nouveaux concepts révolutionnaires en fixations, chaussures, skis et vêtements pour le ski alpin et nordique et a pu apporter des solutions innovantes dans le footwear, et les équipements pour le snowboard, la compétition, l'alpinisme, la randonnée, le trail running and bien d'autres sports._
Au travers de cette orientation vers la performance, Salomon innove et excelle sur les sports de montagne, en convertissant de nouvelles idées en produits et en repoussant les limites du possible.

L'engagement, la culture et l'héritage de Salomon sont tous liés par un simple concept :
chaque salarié peut faire de Salomon la marque de montagne de référence.
Salomon s'engage de manière responsable pour l'outdoor au travers de son programme de développement durable.

La diversité est l'une des cinq valeurs de Salomon, c'est pourquoi nous nous engageons à créer un environnement accessible à tous.

Le siège de Salomon est basé à Annecy (74), France._

Job Description:

Within the Brand Marketing Department, and under the responsibility of the Head of Social, the Social Influence Marketing Specialist W/M will take care of:

Defining and implementing the global social influence strategy of the brand
Working in collaboration with the social agency on the evolution and the improvement of our social influence strategy
Maintenance and evolution of the Social Influence Marketing playbook and toolkits
Managing a portfolio of global social influencers in the Outdoor, entertainment & lifestyle fields to expand the brand's reach outside of its core sports:
Identification of the profiles to fit the brand's objectives
Management of the terms of the relationship in partnership with our legal team
Campaign management: brief, roll out and reporting
Always on support and guidance for our social influencers
Product seeding and logistics management
Building a strong, long term and authentic relationship with each individual
The management of the influencer marketing tools ecosystem
Supporting the local markets in the usage of the tools to implement their local social influence strategy (identification, management, reporting)
Pitching in social influence responses to amplify brand campaigns
Helping the Sports Specialists and Sports Marketing Managers in their decisions to work with global athletes & ambassadors based on social data.
Contributing to the content creation through influencers to feed in all Salomon platforms and channels
Managing the entire social influencers database (local, global, vertical and transversal)
Measuring the performance for our global social influence ecosystem and the campaigns: responsible for the earned social media metrics analysis, reporting and insights identification
Monitor trends and innovation within the social influence marketing field

**_
Au sein du département Brand Marketing, et sous la responsabilité du Head of Social Media & Influence, notre Social Influence Marketing Specialist H/F aura pour mission de :_**- _ Implémenter et faire évoluer la stratégie globale de marketing d'influence social de la marque_
- _ Travailler en collaboration avec notre agence social pour faire évoluer et améliorer notre stratégie d'influence social._
- _ Créer et faire évoluer les guidelines d'influence de la marque_
- _ Manager un portfo