Global CRM Data Manager - Neuilly-sur-Seine, France - Clarins

Clarins

Entreprise vérifiée

Neuilly-sur-Seine, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

GLOBAL CRM DATA MANAGER
Ready to bring passion into your career?

A global leading skincare and makeup company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its

- _raison d'être_ is "making life more beautiful, passing on a more beautiful planet".

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.
Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.
Do you want to help write the next chapter of our story? We are looking for a CRM Data Analyst based in Paris.

The role:

Part of the Global Operational Marketing Direction and attached to the Head of CRM & Data Project, the CRM Data Manager's mission will be to develop Customer Knowledge across channels as well as markets/regions.

He/she will manage the CRM data team, give meaning, help prioritize tasks and make decisions.
He/she will produce all the reports, studies, analytics to support the performance monitoring.
He/she will provide and present insights & business recommendations to contribute to markets growth.
He/she will progress our data maturity to a level which allows for predictive, intelligent marketing and a seamless customer journey while building close relationships with the regions as well as international departments such as Data & CRM Technology teams

What you'll do:

1. LEAD CUSTOMER DATA PROJECTS

Develop a deep understanding of markets' needs and priorities in order to implement the most relevant CRM Analytics projects
Document business specifications in close collaboration with Global/Region CRM teams and other stakeholders
Execute business testing
Train and support regional/local teams into the CRM Analytics solution use to enhance their omnichannel customer understanding and CRM activities
Lead internal communication to ensure stakeholders are well informed regarding priorities and timelines
Recommend new analytics capabilities

2. LEAD CUSTOMER INSIGHTS & ANALYSIS

Develop and implement reports and ad hoc analysis to monitor CRM performance and customer behavior globally
Define the outcomes of data analysis, the methods and source used
Provide and present valuable insights for overall marketing and customer experience strategy
Evaluate, analyze and regularly review meaningful metrics, understand deviations and trends
Be a key contact for IT specially regarding Client data model
Actively participate to the Analytical Community to share best practices and harmonize analytics worldwide
Develop a datacentric culture internally, advocate for data intelligence

3. ACT AS A DATA ADVISIOR FOR THE MDM PROJECT

Ensure consistency of decisions taken in light of the global context
Give orientation and advice thanks to the extensive knowledge of the Global CRM Team of Clarins' contact history worldwide

4.

REPRESENT THE CRM DATA DOMAIN FOR THE NEW DATA GOVERNANCE PROGRAM

Analyze customer data to identify, recommend and optimize data quality and data capture in source systems
Contributes actively to the different streams of the Data Governance Program led by the

Data Office:
Acculturation, Organization, DQM and Tools

The current technological environment is the following:

Cloud computing & storage: Microsoft Azure and Snowflake
Programming languages: SQL, Python
Data visualization & Analytics Tool : Qliksense, Tableau/Einstein

You are:

Completely customer oriented
Working effectively with technical and nontechnical audiences
Strong organizational and project management skills, with great attention to detail, ability to multitask and prioritize
Proven ability to solve problems, engage and coordinate many stakeholders in an international context
Ability to communicate clearly and create good relations with others
Fluent in both english and french

You have:

8 years of experience in Analytics within global companies operating in a fastpaced and competitive market, demonstrating the capacity to understand the business issues.
Strong practical skills in data analysis (data manipulation, statistics, visualization) and machine learning
Strong skills of SQL
Ability to translate analysis into insights and to make number meaningful from a strategic or operational perspective

We have:

Close to 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
Unique products and innovative services
A commitment to Social & Environmental Responsibility embedded in our _raison d'être_
A caring and inclusive corporate culture
Development and training opportunities
Attractive compensation and benefits
A flexible work environment, with up to 2 days of remote working per week
If you have a curious mind, a thirst to go further and the drive to bold