Global CRM - Paris, France - Ganni
Description
GANNI IS SEEKING A TALENTED GLOBAL CRM & EMAIL MANAGER TO JOIN OUR TEAM AND DRIVE CUSTOMER LOYALTY AND CONVERSION THROUGH IMPACTFUL STRATEGIES AND STORYTELLING.
YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU
Responsibilities ahead of you:
- Optimise customer segmentation, targeting, and personalization strategies.
- Oversee database management including database cleanliness and development of data segmentation strategies.
- Work closely with crossfunctional teams, including Marketing, Trade and Retail to ensure seamless execution of CRM initiatives.
- Monitor key CRM metrics, analyse performance, and provide recommendations for continuous improvement.
- Report and deliver weekly and monthly campaign performance reports.
- Report to the business on general CRM principles, developing and sharing insights and embedding best practices.
MUST HAVE REQUIREMENTS
- Knowledge of HTML and other CRM platforms (Bloomreach experience is preferred)
- Confident with analytics tools and a strong understanding of tracking and conversion optimization
- Editorial Copywriting skills are desirable
- Creative thinker with excellent communication skills Team player with the ability to manage multiple projects and a fastpaced environment
THE GANNI WAY
We are looking for a true GANNI ambassador - someone who shares our values of
Openness (ready to evolve, honest not perfect)
, Optimism (you never stand still, just dance)
, Authenticity (you march at your own beat)
, Accountability (no excuses, you make an impact)
&
Responsibility (make small changes, see big differences).
learning and
results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system
GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do.
WHAT ELSE?
You will be reporting to Global Head of Digital Marketing & CRM.
BE BOLD AND JOIN OUR GANNI COMMUNITY
ABOUT GANNI
Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts.
GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences.
At GANNI we see behaving responsibly as our moral obligation.
As a certified B Corp, GANNI focuses on making more responsible choices every day to do better for our planet and community.
Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.
OUR VISION & MISSION
Hack(ing) the fashion system
Evolving from a distinctive Scandinavian fashion brand, we are more than a way of dressing - we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.
Application due
5/31/2024
Start date
9/1/2024
Category
eCommerce
Workplace
Paris
Homepage
Contact:
- Lynora James
- CHIEF DIGITAL OFFICER
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