Senior Communication Manager - Lyon, France - Michelin

Michelin
Michelin
Entreprise vérifiée
Lyon, France

il y a 4 semaines

Sophie Dupont

Posté par:

Sophie Dupont

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Description
Senior Communication Manager (F/M)


MICHELIN MOBILITY INTELLIGENCE (MMI) is a new area of the Michelin Group, specializing in the capture and fusion of mobility and infrastructure data and modeling to meet our customers' daily challenges in terms of road safety and infrastructure.

We have demonstrated that it is possible, thanks to data, to identify the levers of action to reduce the number of accidents on the road, improve road infrastructures and vehicle technologies.

Are you motivated to contribute to building the future and participate in an innovative activity?

Join our unique and exciting team adventure


Missions:
Adapt the Group's strategy for MMI situation and challenges.

Define the area's specialty communication plan and ensure that it is effectively deployed and that the related risks are carefully managed, to contribute to the protection and development of Michelin Mobility Intelligence reputation and/or the perceived value of its brands, products and services and/or the engagement of the Company's employees, as well as to the achievement of the various MMI objectives.


Expected achievments:

  • Strategy & Communication Plan
  • Performs and maintains a benchmark on competitors communication, to fit with market trends.
  • Oversees and facilitates the design of communication plans, and their alignment with Group orientations.
  • Adapts the Group strategy for communication to the current situation and challenges.
  • Collaborates with other MMI teams to propose communication strategies that positively impact the business.
  • Partners with customer business teams to develop and execute innovative communication plans and channels.
  • Establishes communication key performance indicators and relevant metrics and monitors and analyzes results.
  • Digital Engagement
  • Creates processes to ensure that targeting and conversion goals and budget commitments are met through digital capabilities and communication program.
  • Propose current and emerging digital technologies to improve MMI visibility
  • Leads all aspects of digital communication including SEO/SEM, affiliate, display retargeting and acquisition. Manage Michelin Mobility Website.
  • Develops social media management to increase organizational reach and enhance the company's reputation.
  • Analyzes measurement data, including social media listening tools, etc., to evaluate the digital engagement strategy and company reputation.
  • Advertising Strategy, Brand Content Production and Dissemination
  • Oversees communication/ advertising assignments.
  • Defines media policies and media planning for Michelin Mobility Intelligence with a qualitative and efficient manner.
  • Coaches others on developing a meaningful Owned/Shared/Earned/Paid (OSEP) plan.
  • Implements and manages the Michelin Mobility Intelligence advertising strategy.
  • Manages publisher, technology and agency partner relationships.
  • Creates processes to ensure that agency schedules and budget commitments are met.
  • Reviews and advises on site changes, improvements, and technical enhancements based on web analytics.
  • Evaluates advertising programs effectiveness.
  • Establishes key performance indicators to manage performance and communicate results/value to leadership team.
  • Develops and publishes case studies, testimonials, and stories that illustrate the brand and value of the organization and its offerings.
  • Helps individuals and teams to improve their communication.
  • Brand Strategy and Reputation Management
  • Supports the brands' architecture and related positionings throughout the organization.
  • Contributes to/coordinates the brand support activities across the corporate and marketing organizations.
  • Assists marketing teams internally in the development of value propositions for their new commercial offers.
  • Uses brands and communications performance monitoring to identify possible changes in brand strategy
  • Media Relations
  • Oversees and facilitates the development of a media strategy and associated KPIs.
  • Proposes the communication strategy on specific topics and manages the media relations' plan.
  • Identifies and acts on opportunities (including possible company activities) to improve public perception.
  • Resolves mediarelated issues likely to affect the company's reputation and manages communication crises.
  • Counsels spokesperson on their communication skills with the media (key messaging, Q&A, media training).
  • Manages indicators of volume and sentiment.
  • Is able to work with the team of internal or external Press Officers.
  • Deploys actions to promote Michelin Mobility Intelligence to public authorities (political and administrative institutions, embassies) and professional organizations.
  • Establishes and maintains working relationships with business partners, government officials and media representatives, and leverages these relationships to support the development of new business opportunities.
  • Builds trust and credibility with key community/public figures and groups.
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