Marketing Manager - Paris, France - Dassault Systèmes

Dassault Systèmes
Dassault Systèmes
Entreprise vérifiée
Paris, France

il y a 2 semaines

Sophie Dupont

Posté par:

Sophie Dupont

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Description

HomeByMe is a leading 3D home planner web-based solution that helps homeowners and design professionals create and visualize home designs in 3D.

Our platform offers a suite of easy-to-use tools to design, furnish and decorate homes in 3D, which makes it a perfect fit for homeowners, interior designers, real estate agents, and builders.


Responsibilities:


  • Develop and execute marketing strategies to drive user acquisition, engagement, and retention for B2C / SaaS audiences.
  • Work closely with crossfunctional teams, including product, UX team to understand customer needs and ensure that marketing initiatives align with business objectives.
  • Manage the website, including SEO optimization and website content updates, to improve search engine rankings and enhance user experience and achieve Saas revenue objective for Interior Designers and Consumers offers.
  • Analyze campaign performance, track key metrics, and use datadriven insights to optimize marketing campaigns and improve ROI.
  • Develop and manage the marketing budget, and work closely with vendors, agencies, and partners to ensure that campaigns are executed on time and within budget.
  • Create compelling content that speaks to our target audiences, including blog posts, ebooks, infographics, and video content.
  • Lead a team of 4 people and contractors

Requirements:


  • Bachelor's degree in Marketing, Business Administration or a related field.
  • 5+ years of experience in B2C and SaaS marketing, with a track record of driving growth through a variety of marketing channels.
  • Strong analytical skills, with the ability to analyze campaign performance and make datadriven decisions.
  • Excellent written and verbal communication skills, with the ability to create compelling content that resonates with target audiences.
  • Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously.
  • Experience with website management, SEO optimization, and website analytics tools.
  • Knowledge of marketing automation is a plus.


If you are a creative, results-driven marketing professional with a passion for driving growth and building strong relationships with customers, we would love to hear from you.


Diversity statement:

As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe.

We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day.

It is our goal that our people feel a sense of pride and a passion for belonging.

As a company leading change, it's our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.

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