Market Research Manager - Lyon, France - bioMérieux

bioMérieux

Entreprise vérifiée

Lyon, France

il y a 3 semaines

Posté par:

Sophie Dupont

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Description

Market Research Manager - All Genders:

Location:
Marcy l'Etoile, France

Position Type:
Unfixed Term

Job Function:
Clinical Affairs

A family-owned company, bioMérieux has grown to become
a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed
innovative diagnostics solutions to
improve public health.

Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.

Our Global Marketing department is looking for a
Market Research Manager, under a permanent contract, to join the Global Strategic Market Insights team (team of 9 members).

Our role is to
support the definition and implementation of bioMerieux Clinical unit franchises' strategies by providing market research, analysis/data/insights on bioMerieux activity and its broader market to
inform/recommend strategic decisions on both Marketing/Commercial execution and future Portfolio.

What will be your mission at bioMerieux?

As a Market Research manager, you will lead qualitative and quantitative market research, extract and leverage insights that will be translated into clear recommendation to drive strategic business decisions, inform future portfolio, and guide commercial execution.

Contribute to marketing research planning and provide recommendations for appropriate research to meet Marketing Franchise objectives (future product development, brand tracker, market sizing, commercial targeting etc)
Challenge positively internal research demands to ensure their fit with company strategy.
Identify the best methodological approach and most adapted partner to meet the objectives of the research
Manage relationships with internal customers and partners and secure that research objectives are met.
When relevant proactively run secondary market research and leverage internal data sources to positively challenge/complement third parties market research results.
Own research results and take them an extra mile further to issue recommendations that are actionable.
Lead research results communication to key stakeholders involved in the decision making process (Marketing community, partner functions and upper management).
Support Marketing Franchises integrating market research results in brand/product strategies and rollout results to key countries to drive operational excellence.
Support Regions and Subsidiaries from a methodological standpoint with studies they run on their own.

Who are you?
- **Master degree or higher in business, a scientific background is a plus (5 years **of higher education in science and/or business)

Minimum
5 years of experience in international market research/ consulting/ strategic marketing either on the supplier or client side with a strong quantitative experience.

-
Strategic thinker with experience in providing recommendation to top management.

Selfstarter with
intellectual curiosity, comfort with a certain level ambiguity,
and a passion for leveraging insights to drive impactful decisions

:

-
Strong leadership skills to convince, persuade, obtain an audience adhesion
-
Good communication and presentation skills and ability to deliver complex information into a simplified manner for different audiences (from marketing community to EXCOM members)
-
Business-oriented, with a delivery & service mindset:

Experience
working with multidisciplinary teams; Team spirit:
Knowledge of methodological tools for analyses linked to a true businessoriented mindset

-
Fluent in English:

You are used to principles of B2B marketing
Knowledge of the
In Vitro Diagnostics market for infectious diseases is a plus

-
International experience is a plus

Occasional travels (France and abroad)

Working at bioMérieux means being involved long term with a pioneering, visionary and constantly growing company that allows its employees to live a stimulating and inspiring experience in a fulfilling work environment.

Our internal mobility policy offers numerous opportunities for each of our employees to blossom throughout their career, while respecting each employee's individual talents as well as their personal and professional development.