Antony Raj

With 7+ years of B2B SaaS experience in the Lead Generation, Sales Development, Market Research, CRM & Data Analysis skills, I am actively seeking for a new role where I could be supporting the growth of the organisation by leveraging new and emerging trends in the sales and marketing area.

Part of the Marketing operations group, who is focusing specifically on daily operations of the demand center and CRM. I was pushing to convert marketing pipeline into revenue through different initiatives :

Prospecting accounts and contacts from different source.
Create and distribute account book to respective SDR and Account Executive.
Upload event, webinar and content leads to the Freshsales and Salesforce CRM and assign it to the sales person.
Performing email campaigns & cold calling and follow-up the email campaign responses and assign to respective account executives.
Utilized various prospecting methods such as lead nurturing, email campaign, and secondary research to grow a pipeline of prospects, managing customer data in Salesforce CRM that led to a 25% increase in customer retention, while maintaining a 33% monthly satisfaction rate.

Lead Generation, email campaigns, cold calling, uploads event and webinar leads to the CRM, market research, records maintenance and policies to ensure outstanding productivity and performance.
Interacting effectively with cross-functional departments to streamline operations and achieve business success in fast-paced environments.

Balancing multiple tasks within deadline-driven atmospheres while providing top-level sales support and maintaining strict attention to detail.
Conducted initial outbound sales calls the purpose of acquire the new customers and highly collaborated with CXOs to generate over 30,000€ in revenue/quarter, exceeded monthly sales targets by 15%. Managed and optimized sales processes and tools to enhance efficiency and effectiveness.