My experience as a B2B blogger, marketer & manager allows me to understand how an efficient marketing should influence the sales cycle. I learned how to deliver the most appropriate marketing message according to the specificities of an industry & persona. The customer is my closest ally.
Digital Marketing Manager EuroWest
Février 2017 - at Present
In charge of digital marketing activities for Eurowest, promoting Dassault Systèmes via websites, online applications, social networks and digital media. Supporting and driving awareness and lead generation programs across multiple communication channels with a focus on driven revenue to Dassault Systèmes sales channels.
B2B Web & Digital Marketing Manager
at ESI Group
Octobre 2014 - Janvier 2016
Liaising with Operational, Product Marketing and Web teams, I am responsible for developing and executing ESI's Digital Marketing Strategy that includes Web-Lead Generation, Web Content Management, Social Media, SEM and Digital Content Production: - Drive Corporate and Local Websites improvements working with Field Marketing Worldwide teams, - Coordinate Social Media presence, measure, report and improve, - Drive integration of traditional and Digital Channels to derive maximum impact, - Analyze Web Traffic, Conversions, provide recommendations, - Create and keep up-to-date a Digital Activities Tracking Dashboard that displays all digital performance KPIs in the most intelligible way, - Ensure a Dynamic Content Management in collaboration with Product Marketing, - Create and share Best Practices, - Develop a Creation and Promotion Strategy of Video Assets, - Communicate ESI's Digital Marketing Strategy internally at a Worldwide Scale.
WW Marketing Specialist for Virtual Reality
at ESI Group
Avril 2012 - Octobre 2014
Managing WW Operational Marketing activities related to ESI Group's Virtual Reality solution: - Produce and deliver Product Launch Plans, - Produce and dispatch the necessary Sales Tools and Promotional Items, - Ensure the visibility of ESI's Virtual Reality Solution on the Web and via Digital Marketing, - Competitive and Market intelligence, - Manage Direct Marketing operations and Lead Generation programs, - Manage Seminars and Trade Shows in collaboration with local marketing and partners, - Identify and manage Key Events, - Keep an up-to-date Virtual Reality Database (Salesforce, Collateral, etc.), - Be the privileged contact for Technical Press related to Virtual Reality, - Liaise with the various subsidiaries on marketing plan implementation, - Define and track Virtual Reality-related Marketing Budget.
Marketing Manager South EMEA
Septembre 2009 - Avril 2012
- Administration et optimisation e-CRM (Salesforce) - Responsable du Programme « CTSpace Customer Care » - Gestion des campagnes prospects / partenaires / clients + reporting & follow up - Lead generation / management / nurturing - Chef de projet Trigger Marketing (implémentation et administration de Pardot) - Optimisation du référencement (campagnes SEO - SEA) - Community Management (Twitter, Linked In, Viadeo, Facebook, CTSpace Blog) - Réalisation des supports de communication (vidéos, brochures, web pages)
Marketing Management Master Degree
at Paris Graduate School of Management
2009 - 2010 (2 years) Île-de-France
Information & Communication Sciences Licence Degree
at Université Catholique de l'Ouest
2004 - 2008 (3 years) Pays de la Loire
Knowledge and keywords