Aurore Gouttèratel

A strategic thinker with a Master's in Brand Strategy, I bring a proven track record from music labels. My passion lies in crafting and implementing innovative brand strategies that drive growth. With a keen understanding of market trends and consumer behavior, I thrive on seeing brands evolve successfully. Beyond my professional endeavors, my love for music fuels my creativity and adds a unique perspective to my strategic approach.

As part of my work/study program with the world's leading semi-rigid boat group, I led key assignments ranging from benchmarking to effective CRM management. My strong presence on the brand's social networks and my contribution in art direction strengthened the brand's visual identity. Using a strategic planning methodology, I identified growth opportunities and proposed solutions aligned with objectives, enabling the development of major campaigns to generate leads.

Marketing and brand strategy Master’s degree