delphine desrumaux

 BOTHERAPY.COM                                                          ●  eshop and shop management , returns, claims etc

► decoration Annecy-fr May 2015 – TO NOW              ●  Website creation, processes settlement, teambuilding training and management

● Softwear set up for botherapy and Boutik hotel and management tools (boards, KPI)

● Management of Decoration sales with B2B : shop, eshop and marketplace, la Redoute, Trouva, Maison du Monde) 

● Transport , export management, custom codification

● palettes cardoard reception, quality control

● merchandise flow from suppliers to my stock and from my stock to my customers

● Decoration B2C (Mobalpa, Botanic ect), decoration of showroom and concept shops (15 shops of 300 m2 by year) for Mobalpa and Botanic.

● Forecast, inventory, kpi set up,  sales follow-up/ strategy/budget

                                                                                              ● Eshop, shop, B2b (Mobalpa, architects and builders companies), B2C follow up

● Buy execution with 15 suppliers, receptions control, supply and demand management

● Inventory optimisation, finance management

● Shooting styling for brands (Mobalpa, Tefal, Pierre et vacances etc)

● Magazine articles (Elle, Milk,côté Est, Le monde, Le figaro etc)

 REGIONAL SUPPLY PLANNER/DEMAND                ●Forecast for the Footwear category, according historics / strategy/budget

 PLANNER                                                                          ● Buy execution and reconciliation with forecasts

►COLUMBIA  Geneva-CH May 2010- May 2015           ● European Countries forecast challenging and consolidation

● Inventory optimisation, pull from stock requests and extractions from others regions, closeout codification, inventory communication and analysis                

                                                                                              ● Never out stock project manager

● PO tracking and communication with customer service (delays, quality issues)                                        

                                                                                                 ● coverage report, order  assignment communication – Key European accounts follow up 

● Process simplification and communication flow with customer service improvement

                                                                                                  ● Key liaison contact between PDX US global supply planning, regional planning (SWITZERLAND) and, customer service and distribution centre (FRANCE) and Merch

                                                                         ● SKU Ralionalisation – Merch and sales collaboration

● Process, report and communication flow set up with Customer service and Merch

 FORECASTER/PLANNER/CONTROLLER                ● Sales analysis in units and value, weekly reporting by lines and countries (12 countries)

► LEJABY  Lyon F Jan 2005 – April 2010                       ● Budget set up, forecast by country in units/value, and consolidation

● Follow up the budget and the gap analysis between sales and forecast, warn and recommend actions

● Compile and analyze financial and product past performance data in order to make decisions for  future growth and opportunities                                       

                                                                                                 ● Calculate and load forecasts at the SKU level in the system (AS 400) for the production plan each month 

                                                                                                  ● Identify countries’ specific trends, risks and opportunities through statistical analysis

● Marketing strategic recomandations and studies (DROP a line, launch a new additional color, follow up price and margin, commercial actions and mecanism ...)

        ● Review of the assortment performance by style and category– pursue in-season        objectives and opportunities.

        ● Build and maintain a strategic promotional calendar, in partnership with marketing and sales management

● Daily in link with production dept, sales director, sourcing dpt, affiliates and marketing dept.

● Follow the stock level, warn and make recommendations for stock excess clearing 

● Reorganisation of the forecast department, setting up of automatic reports

.                                                                                                 

FORECASTER /MARKETING CONTROLLER         ● Demand planner SWITZERLAND

►LA REDOUTE PPR  Montreux-CH                    

  ● Follow commercial actions results (mailing, e-mailings, phoning), 

May 2002 –Jan 2005                                                    

         ● Communicate and comment weekly  reports of the sales activity by customer type, product type, by catalog, mailings, and commercial action/mecanism

● Participation to the marketing plan thanks to my studies (test results and historical data etc...)

● Budgetisation of commercial investments (Media, mailings, salons)

● Forecast in units and value for all Switzerland and follow the budget / give explainations of gaps

● Proposition of new commercial mecanism offers, custumer segment opportunities…

                     ● Competition analysis (set up of a panel of 50 people to follow the competitors)                                                            ● Participate to the launch of new catalog’s concepts ( for sport and babies )

● Reporting, extrapolation of the results in fonction of the sample and results of each tests done

● Set up of P&L analysis by commercial action, rentability analysis by customer segment, by catalogue   

Master en gestion

DESS de diagnostic d'entreprise