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Erika Dietze

Erika Dietze

Brand Partnership Management

Haute direction / Conseil

Paris, Paris

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À propos de Erika Dietze:

Result-driven and positive-minded eCommerce professional with a strong understanding of the global fashion market and creating an outstanding customer experience.

I speak 4 languages: German, English, Russian, and French. 

Expérience

VESTIAIRE COLLECTIVE, Paris

09/2021 – PRESENT

BRAND PARTNERSHIPS MANAGEMENT 

Developing and building a new business model for the top luxury brands to include second-hand in their existing customer journey (Such as Gucci, Chloé, Courrèges, …)

  • Define key objectives and lead the strategic implementation of partnerships whilst evaluating business trends, determining applicability, and modifying processes. 
  • Managing financial performance, including P&L management, budgeting, forecasting, and reporting for solving key business challenges
  • Enabling digital transformation in the luxury industry, taking initiatives to streamline processes, enhance interaction with clients and deliver excellent customer experience through the use of technologies
  • Provide strategic leadership across teams by defining and prioritizing key strategic objectives and goals in coordination with partners 

 

EBAY GERMANY, BERLIN

01/2020 – 08/2021

CATEGORY MANAGEMENT FASHION

Led Fashion, Second-hand Fashion, and Beauty categories for the German B2C market: Developed sales strategy, improved partner management, and reached revenue growth by 30% YoY. Accountable for driving the innovation agenda onsite: winning new third-party partners to improve the client experience.

 

01/2020 – 08/2021

CATEGORY MANAGEMENT HEALTH & BEAUTY 

Managed Health & Beauty for the German B2C market: Focused on Inventory management, whilst sourcing and scaling across several product categories. Responsible for business performance and implementation of the sales strategy.

 

CAMPER, MALLORCA

01/2020 – 08/2021

CONSUMER MANAGEMENT

Analyzed consumer behavior, while exploring market trends and evaluated internal data to help develop business strategy. Additionally solely in charge of sustainability project, to transform Brand to a more circular company. (BCORP certificate)

 

01/2020 – 08/2021

COLLECTION COORDINATION

Coordinated material and design team: Analysed sales performance to provide a forecast. Enhanced coherency of product information and prepare reports.

 

ANN DEMEULEEMESTER, ANTWERP

01/2020 – 08/2021

PRODUCT DEVELOPMENT

Supported design, product development, and sales teams during Paris fashion week. 

Éducation

  • University of Applied Science Fresenius, AMD – Berlin. 
  • Bachelor Thesis: “Brick and mortar retail: Digitally reloaded.”
  • Staatliche Fachoberschule Würzburg, Major: Art & Design

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