

Erika Dietze
Haute direction / Conseil
À propos de Erika Dietze:
Result-driven and positive-minded eCommerce professional with a strong understanding of the global fashion market and creating an outstanding customer experience.
I speak 4 languages: German, English, Russian, and French.
Expérience
VESTIAIRE COLLECTIVE, Paris
09/2021 – PRESENT
BRAND PARTNERSHIPS MANAGEMENT
Developing and building a new business model for the top luxury brands to include second-hand in their existing customer journey (Such as Gucci, Chloé, Courrèges, …)
- Define key objectives and lead the strategic implementation of partnerships whilst evaluating business trends, determining applicability, and modifying processes.
- Managing financial performance, including P&L management, budgeting, forecasting, and reporting for solving key business challenges
- Enabling digital transformation in the luxury industry, taking initiatives to streamline processes, enhance interaction with clients and deliver excellent customer experience through the use of technologies
- Provide strategic leadership across teams by defining and prioritizing key strategic objectives and goals in coordination with partners
EBAY GERMANY, BERLIN
01/2020 – 08/2021
CATEGORY MANAGEMENT FASHION
Led Fashion, Second-hand Fashion, and Beauty categories for the German B2C market: Developed sales strategy, improved partner management, and reached revenue growth by 30% YoY. Accountable for driving the innovation agenda onsite: winning new third-party partners to improve the client experience.
01/2020 – 08/2021
CATEGORY MANAGEMENT HEALTH & BEAUTY
Managed Health & Beauty for the German B2C market: Focused on Inventory management, whilst sourcing and scaling across several product categories. Responsible for business performance and implementation of the sales strategy.
CAMPER, MALLORCA
01/2020 – 08/2021
CONSUMER MANAGEMENT
Analyzed consumer behavior, while exploring market trends and evaluated internal data to help develop business strategy. Additionally solely in charge of sustainability project, to transform Brand to a more circular company. (BCORP certificate)
01/2020 – 08/2021
COLLECTION COORDINATION
Coordinated material and design team: Analysed sales performance to provide a forecast. Enhanced coherency of product information and prepare reports.
ANN DEMEULEEMESTER, ANTWERP
01/2020 – 08/2021
PRODUCT DEVELOPMENT
Supported design, product development, and sales teams during Paris fashion week.
Éducation
- University of Applied Science Fresenius, AMD – Berlin.
- Bachelor Thesis: “Brick and mortar retail: Digitally reloaded.”
- Staatliche Fachoberschule Würzburg, Major: Art & Design
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