Erika Dietze

Result-driven and positive-minded eCommerce professional with a strong understanding of the global fashion market and creating an outstanding customer experience.

I speak 4 languages: German, English, Russian, and French. 

VESTIAIRE COLLECTIVE, Paris

09/2021 – PRESENT

BRAND PARTNERSHIPS MANAGEMENT 

Developing and building a new business model for the top luxury brands to include second-hand in their existing customer journey (Such as Gucci, Chloé, Courrèges, …)

• Define key objectives and lead the strategic implementation of partnerships whilst evaluating business trends, determining applicability, and modifying processes. 
• Managing financial performance, including P&L management, budgeting, forecasting, and reporting for solving key business challenges
• Enabling digital transformation in the luxury industry, taking initiatives to streamline processes, enhance interaction with clients and deliver excellent customer experience through the use of technologies
• Provide strategic leadership across teams by defining and prioritizing key strategic objectives and goals in coordination with partners 

EBAY GERMANY, BERLIN

01/2020 – 08/2021

CATEGORY MANAGEMENT FASHION

Led Fashion, Second-hand Fashion, and Beauty categories for the German B2C market: Developed sales strategy, improved partner management, and reached revenue growth by 30% YoY. Accountable for driving the innovation agenda onsite: winning new third-party partners to improve the client experience.

01/2020 – 08/2021

CATEGORY MANAGEMENT HEALTH & BEAUTY 

Managed Health & Beauty for the German B2C market: Focused on Inventory management, whilst sourcing and scaling across several product categories. Responsible for business performance and implementation of the sales strategy.

CAMPER, MALLORCA

01/2020 – 08/2021

CONSUMER MANAGEMENT

Analyzed consumer behavior, while exploring market trends and evaluated internal data to help develop business strategy. Additionally solely in charge of sustainability project, to transform Brand to a more circular company. (BCORP certificate)

01/2020 – 08/2021

COLLECTION COORDINATION

Coordinated material and design team: Analysed sales performance to provide a forecast. Enhanced coherency of product information and prepare reports.

ANN DEMEULEEMESTER, ANTWERP

01/2020 – 08/2021

PRODUCT DEVELOPMENT

Supported design, product development, and sales teams during Paris fashion week. 

• University of Applied Science Fresenius, AMD – Berlin. 
• Bachelor Thesis: “Brick and mortar retail: Digitally reloaded.”
• Staatliche Fachoberschule Würzburg, Major: Art & Design