Geraldine Cocca

Master Degree/BAC+5 en International Management en 2020

5 ans d'expérience au sein d'entreprises internationales, dont 4 ans comme merchandiser chez Levi's.

Langue maternelle italien et bilingue en anglais.

En train d'apprendre le français, actuellement niveau B1.

Accessories Product Manager Europe & DTC Buyer - Levi Strauss & Co. 10/2021 – present

• Accessories Product Manager Europe: own and drive Accessories merchandising omni-channel strategy & assortment in Europe 
• DTC Buyer - Retail (incl. Outlet) and Ecommerce: focus on managing the Retail buying for Accessories and Footwear in all Retail channels (online & offline) 
• Define and support category growth strategy, implement it through strong partnership with crossfunctional partners
• Assort accessories collection each season and manage product line plan: ensure the right product range, core/seasonal balance, lifecycle, market segmentation and stock for market needs 
• Present the collection to cross-functional partners, internally (DTC, VM, sales, planning) and externally (Franchisees partners, wholesale buyers) during sales launches and sell-in sessions, ensuring effective communication of the strategy and the key product stories 
• In-season partnerships with cross-functional teams to ensure smooth and effective launch of key seasonal product stories and good performance of the line in all channels 
• Analysis of sell-in and sell-out data for all channels (SAP, BI, Tableau, Excel), to inform and optimize next season assortment & in-season activations, to make sure to reach category productivity targets of the season, & to communicate effectively the performance of the line to all stakeholders 
• Benchmark analysis of the main competitors, both in terms of product trends and pricing, to identify opportunities and gaps of the collection, and inform global team through brief 
• Showroom management 

Merchandising Assistant Womenswear & Digital - Levi Strauss & Co. 01/2021 – 09/2021 

• Analysis of sell-in and sell-out data of Women Apparel collection at an omnichannel level (SAP, BI, Tableau, Excel) and recap of key insights to inform the team 
• Creation and management big databases of data (from SAP/BI/Tableau to Excel) to make easier and quicker for the team to check latest data for the different channel 
• Support to the team in the assortment process for the Women Apparel European line 
• Sample Management 
• Benchmark analysis of competitors and market trends 

Motorsport Buyer - Pirelli 11/2020 – 12/2020 

• Cost analysis with the aim of optimizing supplier portfolio 
• Management of orders and communication with suppliers 

Store Development Intern - PVH Corp. 02/2020 – 07/2020

• Analysis of historical costs of Retail projects (Stores, Shop-in-Shops) to create a tool for the estimation and optimization of costs of future projects (excel) 
• Support the team in analysing suppliers 
• Collaboration with Visual Merchandising team in order to optimize windows presentation and stores capacity 
• Update of manuals and guidelines 
• Support the team in project administration and creation of POs (SAP)

Master Degree: International Management 09/2018 – 11/2020 
LUISS Guido Carli - Rome, Italy - Final grade: 110/110 cum laude 

Exchange Program: Queensland University of Technology (QUT) - Brisbane, Australia - 07/2019 – 12/2019 Summer School: London School of Economics and Political Science (LSE) - London, UK - Course: Analysis and Management of Financial Risk 07/2018 

Bachelor’s degree: Business and Management 09/2014 – 11/2017 
LUISS Guido Carli - Rome, Italy