Jasmine T

SAMSUNG ADS, Toronto, ON                                                                                        2022 to 2024

Campaign Activation Manager

• Ensured campaigns impressions paced to deliver in full 100% by daily monitoring and optimizations.
• Validated and quality assured campaigns, confirming 0% error rate was attributed during the setup, execution, and post campaign.
• Liaised with all stakeholders involved in the end-to-end campaign process, including client, account management, sellers and campaign managers, leading weekly meetings, increasing communication and efficiency among teams.
• Communicated with external client partners, solving concerns such as troubleshooting campaigns, creative execution, and alignment and strategy.

NOISE DIGITAL, Toronto, ON                                                                                      2021 to 2022

Campaign Manager

• Took the lead on assigned campaigns, maintained, and optimized towards key performance indictor (KPI) goals, actively keeping KPI margin within 10% of the goal.
• Worked with Planners / Media Strategists to develop reports that clearly communicated campaign performance and optimization recommendations, helping improve KPIs to meet targets.
• Collaborated with a key client to elevate Google Ads account, scrubbed through 20+ campaigns for keyword proposals, ad copy improvements, and additional tactics, enhancing outdated account.

DAC GROUP, Toronto, ON                                                                                             2020 to 2021

Digital Media Coordinator

• Partnered with individual clients, helping boost number of leads and decrease cost per acquisition 5% by implementing new ads to their campaigns, changing bid strategy, and conducting various tests.
• Collaborated with Planners and Media Strategists to create Google Data Studio reports, effectively conveying campaign performance and providing optimization recommendations to optimize KPIs and achieve targets.
• Conducted tests, including ad copy, keyword, DMA, responsive search ads and bid strategy tests, heightening performance, and reducing cost per acquisition by 10% MoM.

IPG MEDIABRANDS, Toronto, ON                                                                               2016 to 2020

Senior Digital Performance Specialist                                                       2019 to 2020

• Assisted supervisor with managing complex situations, such as troubleshooting and handling client relationships and presentations.
• Trained Coordinators and Specialists on platforms, tools, tagging, etc. and ensured they were fully equipped to take on the role within 3 months of start date.
• Optimized campaigns, using Google Data Studio, Excel, and PowerPoint against specific KPIs, including awareness and cost per acquisition, meeting campaign KPIs.

Digital Performance Specialist                                                                   2018 to 2019

• Maintained digital interactive campaigns for assigned agency clients, using prisma (Mediaocean digital software) system by trafficking, pacing, optimizing, reporting etc., preserving accuracy and 0% error rate.
• Uploaded creative to ad servers and completed site tagging in Google Tag Manager to track upper and lower funnel conversions across vendors, suggesting which vendors to use in the media plan based on MoM data.

Digital Performance Coordinator                                                               2017 to 2018

• Managed digital interactive campaigns for assigned agency clients through the Prisma (Mediaocean) system, overseeing trafficking, pacing, optimization, and reporting while establishing 100% accuracy and error-free setup.

Billing Coordinator                                                                                       2016 to 2017

• Approved, double checked, and reconciled invoices, using the prisma (Mediaocean digital software) system, certifying all vendor invoices trued up in the system.
• Acted as main invoice approval contact for the digital performance team, media planners and finance regarding invoice status and / or concerns, handling multiple disputes within a given day.
• Trained new members of the digital performance team and other department members on the reconciliation process confirming everyone is trained to 100% accuracy.

Education

• Honours Bachelor of Commerce Degree in Management (BComm), York University, Toronto, ON
• Strategic Relationship Marketing Post Graduate Diploma, George Brown College, Toronto, ON