Jessica KOCHANOWSKI

*Content Strategy Development:
- Strategically select appropriate communication channels and content formats based on the messages intended to be conveyed, ensuring alignment with the company's image and strategy.
- Collaborate with cross-functional teams to define the timeline of actions in line with the company's milestones and peak activity periods.

*Content Creation and Management:
- Generate and curate content across various platforms and mediums, ensuring their relevance and timeliness.
- Oversee the creation of promotional materials, including purchasing advertising spaces and managing social media content, to maintain a consistent brand image and messaging.

*Brand Image Enhancement:
- Actively promote the company's image through diverse formats such as press releases, press kits, and advertising campaigns, proposing compelling messages that resonate with the target audience.
- Provide technical support to internal departments in their specific communication activities, ensuring coherence and effectiveness across all communication channels.

*Cross-Functional Project Collaboration:
- Engage in cross-functional projects, liaising with other teams to offer strategic communication advice and support to all departments within the organization.

Digital Marketing Assistant - Numberly

* Client Relationship Management
- Proactively engage with clients, including Transavia, Air France, Warner Bros, Conforama, Sofinco, and Carrefour Fuel, to understand and assess their specific needs and requirements.

* Strategic Recommendations
- Develop and present strategic recommendations for customer acquisition and retention strategies, aligning them with clients' business objectives.

* Creative Ideation
- Lead brainstorming sessions to conceptualize innovative marketing mechanics and campaigns that resonate with target audiences.

* Operational Excellence
- Efficiently manage day-to-day campaign operations, ensuring seamless execution while closely monitoring performance against forecasted benchmarks.

* Data Analysis
- Analyze campaign performance data and generate insightful post-operation reports, utilizing key metrics to provide actionable insights for optimization.

* Client Relationship Maintenance
- Maintain ongoing client relationships, ensuring client satisfaction and addressing any concerns or requests promptly.
 

ESSEC Business School - Bachelor in Business Administration (2019 - 2023)

Niveau : GPA : A - 4.0 (15.75 / 20)Niveau : GPA : A - 4.0 (15.75 / 20)

Activités et associations : - Student Council Vice President
- Essec Dance Crew President
- Lead Representative of the Respect for Others Committee