Lise Auguin

South Pole - Apprentice: Marketing, Communication & Climate Solutions 

In my current position, I have been responsible for an important part of the activities and management of marketing and communication projects for the region (France, Belgium, Luxembourg), covering the creation of various content in both English and French (articles, LinkedIn posts (organic/paid), newsletters (Salesforce), translations, etc.), visuals (brochures, flyers and presentations, etc.), the organisation and coordination of events (in-house and for partners) and the monitoring of marketing activities’ performance (data collection, analysis, etc.).

Above all, working in an environmental consultancy has enabled me to develop a deeper understanding of sustainability topics and of the best reduction strategies to adopt for each company and brand. All this while keeping a constant eye on evolutions in the sector through monitoring and benchmarking: whether from a regulatory (SBTi, CSRD, net zero...), or technical (Energy, Regenerative Agriculture, Biodiversity...) point of view.

My writing skills and the experience I've gained in my current position have enabled me to develop an expertise on how to communicate and interact on these topics with each stakeholder.

After completing a Bachelor’s degree in Political Science at the Catholic University of Lille, I was able to develop understanding of social and environmental issues. 

As for marketing, I have always had a huge interest in this subject, and during my exchange semester in Ottawa in Canada, I decided to integrate marketing into my curriculum. I followed a major in “Social Communication” and more specifically a course in “Social Causes Marketing”, which reinforced my desire to work in this field. 

That's why this year, I became a first-year student in the Marketing and Communication Master's program at the Université Panthéon Assas, a rich and rewarding program that added an indispensable business dimension to my curriculum.