Loïc Thomas

Multifaceted marketing and digital expert with strong experience (13 yrs) dealing with fast growing B2B SaaS companies and in building an effective action plan based on the company vision.
5 years of executive responsibilities and strong experience in building, structuring and coordinating efficient teams.

VP Marketing, Beekast, Paris - 2019-Present
SelfService => MRR*2, users increased by 235% in 12 months / Direct sales => 2/3 of new MRR influenced by marketing campaigns
Comex member, involved in strategic decisions
Created, structured and managed a team of 6 people : Communication and Event manager, Content Manager, Inbound Marketing Manager, Traffic Manager, Sales Marketing Manager Set an objectives and key results methodology
Improved our knowledge of the market: targets, personas, ICP, competitors, ecosystem, leading to a brand repositioning
Set an Inbound Marketing strategy helping SEO and helped by SEA, multiplying by 10 the inbounds leads
Set an Account Based Marketing strategy for big accounts Improved brand awareness trough On and Offline events
(trade shows and proprietary events)
Understood funnel frictions and removed them, qualified users and their use of the platform, increased conversion rates

MSc Marketing Business to Business
Toulouse Business School