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Paris 15 Vaugirard
oumaima Lahboub

oumaima Lahboub

Marketing and communication assistant

Marketing / Publicité / Relations Publiques

Paris 15 Vaugirard, Paris

Social

À propos de oumaima Lahboub:

Driven, motivated, and always eager to learn, I am an IESEG School of Management graduate ready to embark on new adventures in a dynamic and challenging environment. Passionate.. No.. Passion is overrated… Disciplined with notewothy work ethics, I thrive on problem-solving, collaboration, and continuous growth. Excited to contribute, innovate, and make an impact!

Expérience

I have a strong foundation in brand management, sales, and marketing, with experience across multiple industries, including automotive, banking, and digital marketing. Your expertise lies in operational marketing, event management, digital strategy, and market research.

Key Experiences

Marketing & Communication Assistant – DAF Trucks France (Sep 2024 – Feb 2025)

  • Implemented marketing strategies in coordination with HQ in the Netherlands.
  • Managed event logistics for major automotive exhibitions (e.g., 24H Le Mans, Technotrans, Pollutec).
  • Handled social media marketing (+20% engagement) and contributed to the launch of PACCAR Connect.

Operational Marketing Assistant – Auto Hall (Renault, Ford, Nissan, Mercedes) (June – Aug 2023)

  • Increased website traffic by 120% through UX improvements.
  • Designed an innovative marketing campaign inspired by dating apps, generating +3000 social media comments.
  • Used HubSpot CRM to track sales and measure email marketing effectiveness.

Marketing Research Coordinator – Bank of Africa (March – June 2023)

  • Conducted competitive benchmarking on digital banking and credit offers.
  • Led qualitative & quantitative research, analyzing insights from young customers.
  • Developed a communication plan to attract reluctant customers.

Digital Marketing Assistant – Heraz Group (June – Aug 2022)

  • Created blog and email content aligned with the company’s customer base.
  • Developed digital strategies for diverse clients (jewelry, cooperatives, salons, language centers).
  • Monitored SEO/SEA metrics to track domain visibility and marketing effectiveness.

Éducation

  • Master’s in Marketing Management (IESEG School of Management, France)
  • Grande École Program – Master in Marketing & Communication (Groupe ISCAE, Morocco)
  • Classes préparatoires aux grandes écoles (ranking : 119/2600)
  • Fluent in French (C2), English (TOEFL 992), Arabic (Native), Korean (basic)
  • IT Skills: Microsoft Office, SPSS, Power BI

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