Ray Kessouh

As a seasoned SEO specialist, content marketer and recruiter with a diverse background, I've accumulated a wealth of experience in both traditional and blockchain-based industries. My career journey reflects a commitment to innovation, strategic leadership, and a holistic approach to fostering online communities.

Pioneering Blockchain-Based Social Media and Orchestrating a Web3 Creator Economy
1 year 2 months (Oct 2022 - Nov 2023)

Visionary Leadership: Spearheaded the development and launch of Fansday, a groundbreaking blockchain-based social media app. As the CEO, successfully led a team of web3 visionaries to create a platform that fosters decentralized, transparent, and efficient growth for creators while connecting them to their fans. Demonstrated visionary leadership resulting in an average 20% growth in the user base per month. Community Empowerment: Introduced features like community-driven voting, content ownership, fan-gated content, and multiverse experiences in web3. Empowered creators worldwide with a 100% sell-out rate in Fan Token Offerings. Innovative Monetization: Played a pivotal and impactful role in establishing a new monetization model by enabling fans to own tokens, influence creators' success, and participate in events. Demonstrated proficiency and expertise in strategic planning and execution of various tasks like tokenomics design, whitepaper creation, and partnership development, showcasing a comprehensive understanding of blockchain dynamics.

Career Coaching, Recruitment Excellence, Personal & Professional Development Training
1 year 10 months (Jan 2021 - Oct 2022)

Holistic Career Guidance: Served as an independent career coach and recruiter, providing early-career counseling and job transition advice across diverse industries. Applied a holistic approach, integrating personal and professional development through sophrology and Ericksonian hypnosis to achieve a harmonious balance with 95% clients' satisfaction.

Talent Management Leadership: Excelled in recruitment solutions, conducting behavioral-based interviews, defining competencies, and implementing management strategies. Handled team coaching, focusing on soft skills development, feedback, communication, and emotional intelligence.

Training and Development: Designed corporate training plans for skills development, identified training needs, and collaborated with external suppliers. Demonstrated expertise in talent acquisition, creating a positive impact on both individuals and organizations. Developed and executed training programs leading to an average 50% reduction in training costs for companies.

SEO and Content Marketing Mastery 3 years 1 month (Oct 2015 - Oct 2018)

Strategic SEO Leadership at Yes SEO: Led SEO strategies globally and locally for SMEs and enterprise clients in diverse industries, including travel, health, and tech. Conducted comprehensive SEO data strategies, on-page/off-page audits, and competitor analyses. On average, achieved an increase of 40% in organic website traffic and 20% in CTR.

Content Marketing Expertise: Orchestrated SEO-friendly content creation, ensuring alignment with brand values and viewer interests. Managed content scheduling, PR outreach and provided insightful analysis of digital strategy for continuous improvement. Delivered an average 20% CTR increase with effective content marketing.

Team Leadership and Development: Oversaw the hiring and training of recruits, organized workloads for a team of writers, and adapted strategies to evolving Google algorithms. Contributed to the education of the wider team on the latest SEO and data trends. Led team development efforts resulting in an average 20% reduction in onboarding time for new recruits.

Education

• 2015 Bachelor’s Degree in Economics (La Sorbonne University)
• 2018 Sophrology and Ericksonian Hypnosis Master Practitioner (Learny Zen Training School)

Skills

• Search Engine Optimization (SEO) 
• Content Writing
• Blockchain
• Career Counseling
• Personal Development 
• Process Flows

Language (100% Fluent)

• English 
• French