Sofia El Brahimi

I am a student in the Master Marketing Direct & Digital program at IAE de Lille and I am seeking a 3-month internship starting in April. During my studies, I have become familiar with various digital marketing techniques such as SEO, social media, and online advertising. I have also learned to use tools like Google Analytics and WordPress, and have discovered the different stages of a digital marketing campaign, from strategy to implementation and result analysis.

As part of my student project, I was in charge of the marketing aspect of an association, developing and implementing strategies to promote its activities through creating content and designing a website.

Having completed the majority of my university coursework in English, I also had the opportunity to participate in a student exchange program in Germany. Attracted by multiculturalism, this very enriching experience allowed me to acquire a great deal of autonomy and adaptability. Furthermore, my previous professional experiences as a sales employee have helped me acquire a sense of responsibility, organisation and teamwork.

Digital Marketing Agency project (10 months)

Redesign of the website : layout, functionality, aesthetics and SEO. Development of a content strategy that includes blog posts, videos, infographics, and other types of content. Maintaining social media accounts and other digital platforms.

Master Marketing Direct & Digital

• Lookalike and affiliate marketing strategies, Web audit, Marketing law.
• E-merchandising, Adobe Creative Suite, UX Design and conversion tunnel.
• SEO & SEA, Reporting, Data analytics and protection, International marketing.