Sofia Herrera

Project-driven marketing professional with over 5 years of experience in digital strategy, content creation, email marketing, and campaign coordination. Proven ability to manage marketing calendars, produce newsletters, and ensure consistent brand messaging across platforms. Skilled in collaborating with cross-functional teams, supporting customer engagement strategies, and using performance insights to optimize content. Currently pursuing an MSc in Data Analytics & AI to strengthen analytical capabilities and support data-informed decision-making. Actively seeking opportunities that combine digital marketing, strategic content planning, and data-driven execution in creative and customer-focused environments.

Over the past five years, I’ve gained experience across the healthcare, hospitality, and education sectors. I've worked as a Marketing Coordinator, Social Media Manager, and Executive Assistant, contributing to brand development, campaign planning, and content creation. I’ve collaborated with teams to enhance online presence, manage influencer partnerships, and support project delivery. Most recently, I’ve been balancing freelance content creation with my master's studies in Data Analytics & AI, while working remotely for clients in the U.S. and Europe.

I hold a Bachelor's degree in Business Administration with a focus on Marketing from the University of Texas at El Paso (UTEP), and I’m currently completing a Master's in Data Analytics & AI at EDHEC Business School in France. Through this program, I've developed strong skills in data-driven marketing, machine learning, and project management. I've also completed additional training in Python, statistics, and natural language processing as part of my specialization.