Sylvie PERNOT

 [A1]Profile:

The top 10 centimeters of the first page are the most important – we need to really hook the reader in with a summary statement to get them excited about your capabilities and experience, which need to match into the role(s) you are applying for, so that they read on.

Here we’re looking for 3 or 4 sentences to explain:

What you are and relevant background

Your unique blend of strengths

What you can deliver/contribute to the target company/sector.

Here is an example:

“An outstanding Marketing Manager with over 20 years corporate experience working with cosmetic brands including Espa, Clinique and Clarins. (What you are and relevant background)

Significant people management experience leading teams across multiple geographies in Pan European roles. (Unique blend of strengths)

Delivered brand strategies across key market segments resulting in 10% growth in new markets.” (What you can contribute to the target company/sector)”

Important: What we recommend is to  remove the use of pronouns entirely, you don't need to use 'I' or 'she' because its use is implied. After all, you're writing a CV about your skills and experience.

It will keep your CV business-focused (and not too personal) and may free up a bit of space to write about the skills that really matter. It also helps to avoid being repetitive, with too many ‘I’s.