vedika kalse

As a highly motivated and detail-oriented individual, I believe that my skills and experience

align with the job description you have provided. My most recent work experience was for a

B2B content marketing start-up, where my role was multifaceted. Since it was a small start-

up, I had the opportunity to learn and grow massively, and that’s also when I discovered my

inclination towards marketing and sales. I am confident that I can take on the responsibilities

of defining the retail media search and display strategy and applying the validated strategy

by running search and display programmatic campaigns.

In my previous role, I have written numerous content articles for clients via social media to

add value to their brand. All around my academic and professional career, I have used tools

like Canva and Photoshop to make innovative creatives to help make a point. When I ran my

independent bakery business, I used creativity to boost sales. Being a self-driven, organised,

and highly motivated individual with strong creative, analytical, and problem-solving skills,

I believe I could add value to this role. My previous work experiences in the fields of

finance and marketing equipped me with analytical and soft skills that helped me work in

diverse teams amicably. My communication skills help me possess leadership and

collaborative qualities that push me towards becoming a team player. I believe that with my

professional and academic background, I have valuable input to offer.

•Collaborated with a cross functional team of 5 members to facilitate Search Engine Optimisation
•Carried out strategic market research and competitor analysis to compile over 50 relevant data points, furthermore critically analysing and compiling data for regular relevant reports and growth marketing strategies
•Utilised LinkedIn tools to execute Account-Based Marketing (ABM) campaigns, resulting in a 30% increase in lead generation and a 20% increase in conversion rates.
•Created and published 15 detail-oriented content articles and blog posts for client websites, contributing to improved brand image and increase engagement from target audiences.
•Strategically formulated content marketing strategies to improve brand awareness and social media presence of existing clients

•Collaborated with a cross functional team of 5 members to facilitate Search Engine Optimisation
•Carried out strategic market research and competitor analysis to compile over 50 relevant data points, furthermore critically analysing and compiling data for regular relevant reports and growth marketing strategies
•Utilised LinkedIn tools to execute Account-Based Marketing (ABM) campaigns, resulting in a 30% increase in lead generation and a 20% increase in conversion rates.
•Created and published 15 detail-oriented content articles and blog posts for client websites, contributing to improved brand image and increase engagement from target audiences.
•Strategically formulated content marketing strategies to improve brand awareness and social media presence of existing clients