Yorgo Feghaly

Master's Degree

Currently enrolled at Audencia Business School in the Masters in International Strategy and Management Program. The strategic courses have led me to encompass a better understanding on how companies can utilize opportunities to grow, and adapt to threats in order to overcome unforeseen challenges. Some of the major projects that I worked on:

o Exploring Ubisoft's ability to undertake new technologies to strengthen its future market position 
(Contemporary issues in Strategy)
o Building a theoretical city based on User Stories and Customer Mapping to tailor the specifications to certain personas
(Agile Approaches to Strategy)
o Examining Nigeria as a potential market expansion for Georgian Wines through market research
(International Marketing)
o Analyzing Burger King's international coverage and sustainability impact using Marketing Mix, PESTEL, Porter's five forces, and VRIO.
(International Strategy)


Bachelor's Degree

Graduated from NDU with a GPA of 3.43. The marketing courses that I accomplished allowed me to understand the structure of the workplace, the ability to read and understand body language, and to understand the various marketing tools used to analyze industries and companies. Moreover, I have accomplished course-related projects in each of the following:

o Analyzing consumer needs and wants on various products 
(Consumer Behavior)
o Value proposition as well as competitive advantage of a Nutrition Center (Services Marketing)
o Market Development of a famous Lebanese Winery (Ksara) in Belgium
(International Marketing)
o Creation of a 3D measurement application to ease online shopping ,and utilizing the 5th P – Participation (Digital Marketing)
o Attempting to launch Tesla Car Company in the Lebanese market
(Marketing Strategies & Policies)


In addition, I gained experience as a Digital Marketing Executive at Greynab which developed my ability to work in various industries and offer tailored strategies to each client in order to maximize their business operations. I also interned at Interbrand SAL in the Sales department allowing me to better understand the process and relationship between the company and its clients.

I worked at a Digital Marketing Agency for 4 months conducting campaign strategies for clients across various industries (health, technology, finance, and retail). There was room for collaborative work which allowed me to gain new knowledge and various perspectives regarding each project hence enhancing our overall work output.

Currently enrolled at Audencia Business School. I am gaining knowledge in Strategies and Management which would allow me to better understand the business structures, and the different and necessary paths organizations might need to undertake (changing their strategic or organizational structure, continuous innovation to maintain market position, and ability to work efficiently to minimize financial and sustainable costs.