Apprenticeship - Marketing Assistant Customer - Courbevoie, France - TotalEnergies

TotalEnergies

Entreprise vérifiée

Courbevoie, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Stratégie Economie Business

COURBEVOIE(PLD)COUPOLE(FRA)
France

Description du poste

Within the BtoC Retail Marketing team of the New Mobilities and Marketing department of TotalEnergies, you will support the Strategic Marketing team on a worldwide scope.

During this apprenticeship you will participate to various activities:

Make regular competitive watch on the retail brands and competition about customer engagement practices & loyalty programs
Make dashboard with relevant KPI to pilote & monitor loyalty programs for Europe
Deploy the new customer engagement strategy worldwide to tackle businesses priorities (Europe, EV markets, etc.) by making the frame works, accompanying the affiliates in the change management, working closely with IT to implement customer journeys, making User Acceptance Tests, etc. on various touchpoints (Mobile App, on website, on site, etc.)
Animate the Customer Engagement / Loyalty community with affiliates teams, zones & HQ representatives from different business lines to inspire, to share best practices and to support teams
Implement new uses cases for data collection and animation: gamification, loyalty, segmentation, social media, lead ads, customer profiling, etc
Support affiliates in the adoption of the gamification platform Qualifio (put in place repertory of training videos, guidelines to set up campaigns, share best practices, make regular return on experiences points to understand pain points and work with different stakeholders to improve processes...)
Carry out communication actions to promote the SERVICES APP (our B2C mobile app for the M&S Branch) : newsletter, videos, reporting, targeting at internal stakeholders: TotalEnergies affiliates, zones, etc. on a worldwide perimeter.

You will evolve within a team of experienced professionals and with a coach who's the referent of your future profession.

A personalised approach will allow you to promote your autonomy and lead you to your diploma.

Contexte et Environnement

The Marketing & Services (MS) division is responsible for the commercial activities of TotalEnergies. It designs and markets historical fossil fuel products, as well as innovative, lowcarbon, alternative and biobased energy products.
The position covers an international scope (15,000 service stations in approximately 65 countries) and in a highly competitive environment: Europe, Africa, Asia and the Americas. A great opportunity to evolve within a strategic and international management in a fast moving sector.

You will work with two tutors:
the B2C Customer Engagement Manager and the B2C Mobile App Manager.

Profil recherché

You are preparing a Master's degree in Digital Marketing for Septembre 2023 and are looking for a oneyear apprenticeship starting in August 2023.

Hardskills:

Excellent writting skills in English & French
Project Management
Digital & Communication
Pack Office (Power Point, Excel, Word
Power BI is appreciated

Softskills:

Team work
Analytical skills
Organized

Are you recognizing yourself in this job offer? So don't hesitate and join us at TotalEnergies

Réfèrence

71738BR

Métier

Stratégie Economie

Région, département, localité

9 HautsdeSeine

Localisation (Précisions/Mots-clés)

COURBEVOIE

Type d'emploi

Alternance

Durée du contrat

Unité de temps

Mois

Niveau d'expérience requis

Moins de 3 ans

Branche

Marketing & Services

A propos de nous/Profil de l'entreprise

TotalEnergies est une compagnie multi-énergies mondiale de production et de fourniture d'énergies : pétrole et biocarburants, gaz naturel et gaz verts, renouvelables et électricité. Ses collaborateurs s'engagent pour une énergie toujours plus abordable, propre, fiable et accessible au plus grand nombre. Présent dans plus de 130 pays, TotalEnergies inscrit le développement durable dans toutes ses dimensions au cœur de ses projets et opérations pour contribuer au bien-être des populations.