CRM Product Owner - Clermont-Ferrand, France - Euromaster

Euromaster

Entreprise vérifiée

Clermont-Ferrand, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

We are looking for our future
CRM Product Owner to join the Euromaster Group. This permanent position located in Clermont-Ferrand (France) is to be filled as soon as possible.

As part of the Group Marketing team, the CRM Product Owner defines the product vision and roadmap of key CRM (Customer Relationship Management) assets, identifies and deploys new CRM Marketing initiatives.

She/he plays a key role in driving a continuous enhancement of several platforms by leveraging the agile methodology along with the CRM IT team.

This position includes a special role in streamlining our CRM B2B ecosystem. She/he evolves in an international environment.

Main responsibilities:

PRODUCT STRATEGY & STEERING

Own and evolve the vision and roadmap of our Marketing solutions for B2C & B2B markets: customer database management, lead management, marketing campaign management, complaints management, customer feedback management, pricing
Contribute to the redesign of our new CRM Marketing ecosystems along with the different Business partners (CX Director, Digital Director, Business Line Managers) & IT team, then build the associated deployment roadmap at platform level and at Euromaster level in accordance with the defined strategy
Follow a customercentric approach striving to understand their expectations and exceed them
Identify new potential product to serve CRM Marketing initiatives
Optimise CRM Marketing solutions by identifying key enhancements to drive customer & operational performance
Identify, analyse, deploy and animate external partners/products
Build & leverage the functional knowledge of our CRM key users (ex : HubSpot, Eloqua, InMoment...)

PRODUCT LIFECYCLE MANAGEMENT

Animate CRM Marketing key users' communities by defining strategic IT optimisations, next priorities of the product backlog. Challenge/ Cobuild business cases
Design new CRM Marketing features and functionalities by leading workshops & writing user stories
Collaborate with CRM IT team to ensure a good IT prioritisation
Participate in the demo & lead UAT

MONITORING

Monitor CRM Marketing activities on our platforms
Identify, implement and follow KPIs of new features
Use and suggest enhancement on CRM Marketing dashboards
Monitor competition and stay uptodate with CRM trends

With a Master degree in Marketing / Digital, you have 6-8 years of experience in CRM marketing, among which 4/5 years within an international Group.

You are an expert in Customer Relationship Management, and demonstrate strong skills in business analysis. You are recognized for your adaptability and ability to solve problems in a complex environment. You act easily as a team member and within an international matrixed organization. Your ability to influence and impact, as well as your excellent communication, are essential assets for your success. You are fluent in French and with a very good level in English.

What we offer:

We are committed to the development of our employees and support all our colleagues in achieving a high level of expertise and expressing their full entrepreneurial capabilities.

We truly believe our people are the most important in delivering our mission.

When you join us, you get:
A compensation package including a bonus scheme

An annual training budget and freedom to select the best training courses for your professional development

Flexibility to work from home 2 days per week of your choice

The chance to work in a very international environment and travel to countries across Europe

Other benefits including:
luncheon vouchers, a company-sponsored savings plan, a Michelin Group shareholding plan.

Join us