- Gathering Data : Market intelligence involves collecting relevant data from various sources such as market research reports, consumer surveys, competitor analysis, industry publications, and social media monitoring. This data provides insights into consumer behavior, market trends, competitor activities, and industry dynamics.
- Analyzing Data : Once the data is collected, market intelligence professionals analyze and interpret it to extract meaningful insights. This involves using statistical techniques, data visualization tools, and market research methodologies to identify patterns, trends, and correlations within the data.
- Monitoring Market Trends : Market intelligence teams continuously monitor market trends, including changes in consumer preferences, emerging technologies, regulatory developments, and competitor strategies. This helps the company stay informed about the latest developments and adapt its strategies accordingly.
- Conducting Competitor Analysis : Market intelligence professionals analyze the strategies, strengths, and weaknesses of competitors. This includes monitoring their product launches, marketing campaigns, pricing strategies, distribution channels, and customer feedback. By understanding the competitive landscape, L'Oréal can identify opportunities and threats in the market.
- Providing Insights and Recommendations : Market intelligence teams play a crucial role in providing actionable insights and recommendations to key stakeholders within the organization. These insights help inform decision-making processes.
- Supporting Strategic Planning : Market intelligence contributes to the strategic planning process by providing valuable information and insights that help identify growth opportunities, assess market potential, and evaluate risks. This helps L'Oréal develop effective strategies to achieve its business objectives.
- Collaborating with Cross-functional Teams : Market intelligence professionals collaborate with various departments within the organization, including marketing, sales, and finance. They provide market insights and support decision-making processes across different functions.
- A Master student - No margin for negotiation on this one
- Fluent in English
- A Creative Entrepreneur : courageous and adventurous. Every single day, you spot opportunities to shake things up and change the world for the better.
- People oriented . You're not afraid of new ways of doing things or of other people's (sometimes crazy) ideas. Here, we cherish and celebrate diversity so you'll feel right at home whoever you are.
- Respectful , you treat everyone the same no matter who they are.
- Willing to own the strategic level direction whilst maintaining a passion for grass-roots .
- A Critical thinker with strong decision-making abilities.
- Salary: based on your study level
- VIP access to the internal L'Oréal online shop to buy discounted products
- Access to L'Oréal's canteen and gym
- Unlimited access to the L'Oréal Learning Platform to boost your development
- day of remote working per week
- A bespoke development process guiding you towards a permanent position in the Group. Note that ~% of our entry level roles are filed by previous interns/apprentices
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12-month apprenticeship - Levallois-Perret, France - L'Oréal
Description
-month Apprenticeship | Business Analyst & Market Insights | From September to August | Paris area | Master or
Market Insights focus on understanding the broader market landscape, including industry trends, competitor activities, and market dynamics . It involves analyzing market data, competitive intelligence, and industry reports to identify opportunities and threats. Market insights help businesses stay ahead of the competition, identify new market segments, and make strategic business decisions.
The main objectives of market intelligence are:
YOU ARE...
WHAT DOES OUR RECRUITMENT PROCESS LOOK LIKE?
°/ Our recruitment team will review all the application - and If your CV is selected, you will be invited for an Exploratory Recruitment Interview .
The recruiter you meet with will be getting to know you better so they can capture the métier, division, brand and finally the mission in which you will be able to better express your full potential.
°/ Finally, you get a Business interview with your potential future manager(s) . At this point, your recruiter will help you prepare for this final interview
YOUR ADVANTAGES:
