Head of Programmatic Trading Europe H/F - Paris, France - Locala

Description

Founded in 2011, Locala is a leading omnichannel advertising platform that leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-location campaigns on a global scale. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry. Locala has 180+ employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Europe, and Asia Pacific. We are seeking motivated and hardworking individuals to join our fun-loving team

We are looking for our future Head of Programmatic Trading Europe

YOUR CORE DUTIES

• Oversee the day-to-day delivery of our European trading team providing priorities, guidance, and mentorship to ensure they meet delivery and performance targets
• Execute campaign set up across various platforms, campaign performance monitoring, and optimizing strategies (60% of your time)
• Responsible for the outputs of the trading department for our business units (countries)
• Allocate trading resources depending on the business priorities and workload in each country
• Manage the relationship with external partners supplementing our team when business requires it
• Collaborate with the Head of CS/Account Managers to develop media trading strategies aligned with the campaign goals and objectives of our Tier 1 clients
• Contribute to improving our internal monitoring and reporting suite
• Stay updated with Industry Trends: keeping abreast of industry trends, changes in advertising technologies, platform updates, and new tools to ensure the agency remains competitive and utilizes the latest advancements
• Cross-functional collaboration: collaborating with other departments like creative teams, account management, and product teams to ensure alignment of strategies and effective execution of campaigns.

WHAT YOU NEED TO SUCCEED IN THE ROLE

• At least 5 years of professional experience in a trading desk (agency or sales house)
• 2 years of successful professional experience as a Team leader/manager in the programmatic digital advertising space
• International experience is a plus
• Hands-on experience with the main DSPs available in the market
• Proven track record in establishing and deploying best practices across campaign setup, QA/troubleshooting, and reporting
• A solid understanding of the mobile ecosystem is mandatory
• A basic understanding of the digital out-of-home ecosystem
• Hands-on experience is a plus
• Familiar with any of the leading brand safety/fraud prevention/attention measurement platform
• English and French proficiency are mandatory
• Ability to work in a cross-functional environment.

OUR VALUES

• Care : We are fair to all. We act transparently, responsibly, and sustainably towards people and the planet.
• Invent : We take risks and put ourselves to the test. Our products are unique and challenge the status quo.
• Succeed : We help you succeed. We set the bar high, work together, and commit to delivering an outstanding product and achieving excellence every single day.

At Ask Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply

We aim to get back to you as soon as possible. Nevertheless, due to the large volume of applicants, we can only reply to successful candidates.