Cdi - Performance Manager (M/F) - Neuilly-sur-Seine, France - Sephora France

Sephora France

Entreprise vérifiée

Neuilly-sur-Seine, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

Company:
Sephora France

Country / Region : France
City : NEUILLY SUR SEINE
Business group: Selective Distribution
Contract type: Permanent Job
Function: Marketing

Reference No: 221735

Date of publication:

POSITION
CDI - Performance Manager (M/F)

PROFILE
At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we're evolving, innovating, and reimagining the future of beauty and retail.

In a context of a constantly changing, highly competitive environment, supporting the EME retail and e-commerce offering teams, the EME Marketing & Communication Department is implementing all the 360° levers (RP, media, social media, events).

You will excel and enjoy this position if you are ready to actively handle the following missions:_

1) Define and implement the qualified traffic focus generation strategy focus on sales to support the development of new e-commerce sites in the EME region

Deploy and drive all Web and App customer acquisition and performance campaigns while managing the associated budget
Drive and optimize the most relevant traffic levers (SEA, Programmatic, Affiliation, Retargeting, App Download, etc.) with ROAS and qualified traffic objectives to support CA generation in the EME region
Ensure this deployment in close collaboration with local offices, our media/performance agencies and our central digital team;
Manage Alwayson campaigns by capitalizing on the sales leadership plan and the news of our partner brands; optimize the performance of these campaigns continuously to guarantee the execution of the expected turnover with an optimal ROAS
Ensure synergies with SEO and the Animation team that develops online content to maximize our organic traffic

2) Manage Performance media agencies

Define, manage and challenge performance media agencies: establish performance and acquisition briefs, Implement and optimize alwayson campaigns focus on ROAS
Ensure the execution of media plans in accordance with our Media guidelines, in conjunction with media agencies, local offices, creative services and the Offer; optimize processes continuously for better operational efficiency and performance.
Analyze and evaluate campaign success: establish regular campaign reviews consolidating key information (media plan, investments, KPIs key to performance), and identify key insights and recommendations for future campaigns
Ensure in the area concerned the budgetary and operational monitoring of the performance campaigns with the media manager (sharing of the crosscategory calendar, monthly budget monitoring)
Lead the relationship with our partner agencies
Participate in crossfunctional projects: contribute to the harmonisation of allocation models, the deployment of 1st party data in campaigns on the region, and the optimisation of ROI tracking tools/solutions
Bachelor's degree in Marketing or Communication
Digital Performance Expertise
Fluent in English
45 years of minimum experience on digital major accounts in performance agency, or in a retailer/pure player/digital branch with digital purchasing/traffic expertise
International experience would be appreciated

- _ Good understanding of digital challenges in campaign deployment_
- _ Good command of Offline media purchasing and other levers as well as its KPI's _
- _Good command of the main Performance levers (SEA, Retargeting, Affiliation, Performance display) and SEO _
- _Good technical expertise (data, technologies, tools, analytics)_
- _ Good digital culture_
- _ An e-commerce site launch experience in a new market would be a plus_
- _ Rigor and organization_
- _ Business and priority oriented_
- _ Strong analytical skills and ROI mindset_
- _ Autonomy, responsiveness and unexpected management _
- _Perfect fluency in English is necessary_
- _ Developed customer relationship skills _
- _Coaching, caring and a team player_

During your experience at Sephora, you will appreciate..._

"Evolving"

Surrounded by passionate, enthusiastic, and creative talents.

You will be part of disruptive teams with whom you will be proud to collaborate.

"Developing yourself"

We invest in training and monitoring our employees and we support them throughout their career at Sephora.

This means you can learn and grow continuously in a stimulating environment.

"Our culture"

As a global leader in beauty and supported by the luxury brand LVMH, we always have something to explore. It's in our DNA to innovate, experiment and have a colorful and disruptive vision. And it is this daring attitude that expresses our difference and our passion.

So you can unleash and express your creativity. Our talents make the difference

Our common goal is reinventing the future of beauty.