Responsable Marketing Et Communication - Paris, France - Galileo Global Education France

Galileo Global Education France

Entreprise vérifiée

Paris, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

job summary
The purpose of the job is to achieve the business target in terms of sales and brand positioning thanks to all relevant digital marketing channels, for both SRO and STC business trhough constant and periodical contact with partners

key purpose of the role

To implement and manage via the local agencies all campaigns for the acquisition of new students through the use of different recruitment channels (online media, SEO, SEM, displays, affiliate programmes, social media) and the coordination of communication activities to achieve the set target for leads generations and conversion
To be responsible for developing brand awareness of the School, through media, marketing events and activities and all other kinds of possible channels
To support sales and admission related promotion activities also interacting with the key figures of agencies and external consultants (PR, web agencies, etc.), at a Local level
To manage CRM activities and plan/implement initiatives to enhance to the conversion rate, leads to enrolled
To ensure the constant update and the development of the 2 websites, landing page and on line material
To preparte, manage and control the yearly budget for online marketing, preparing the relevant weekly reports and suggesting improvement actions to the business leaders
To analyse and periodically check all competitors' online communications activities/positioning with the objective to provide an update intelligence report
To garantee the Social Media Management (editorial plan, chat and leads monitoring)