Category Communication Manager - Paris, France - Danone

Danone
Danone
Entreprise vérifiée
Paris, France

il y a 1 semaine

Sophie Dupont

Posté par:

Sophie Dupont

beBee Recruiter
Description
About the job

CONTEXT
The General Secretary department recruits a Category Communication Manager.


With the goal of reinforcing Danone's company credentials as a leading provider of food and beverages that impact health for the better in a sustainable way and supporting growth of Danone's businesses and brands, the Manager Category Communications will work closely with the dairy and plant-based category teams to develop and execute proactive integrated category communication plans and strategies.


The manager will contribute to driving awareness, preference and relevance of the categories & its global brands through PR and create related content for internal communications.

As such the manager will also guide the local comms teams in executing a compelling integrated communications strategy that supports business growth and brings across the positive impact of dairy and plant-based food on health and the planet.


With a deep understanding of and a strong network in the dairy and plant-based categories, the Manager will work with the other members of the Global Communications team to develop content (narratives, media materials, online & social).


The manager category communications is adept in navigating a fast-paced, complex matrix organization bringing communications expertise to cross-functional teams working closely with key internal stakeholders including health affairs, research & innovation, public affairs, legal & compliance, regulatory, brand marketing, food safety and operations both at global, local and corporate level.


YOUR MISSIONS

Your main responsibilties will be as follows:

  • Execute communication strategies and plans designed to advance awareness of and preference for Danone's categories (notably dairy & plant-based) as well as its global brands
  • Lead response to daytoday requests for communications support from internal marketing teams, health affairs & R&I teams on the dairy & plantbased categories
  • Develop category awareness, and innovation stories, messaging points and online and social content for market adaptation (including translating scientific and sustainability content into accessible and accurate messages)
  • Look for and create public engagement and media engagement opportunities for Danone experts to own the narrative about relevant dairy and / or plantbased category growth topics related to health, nutrition and sustainability
  • Support with reactive outreach/ crisis communications when needed
  • Ensure KPIs are being set and met for all main initiatives
About you

ABOUT YOU

  • Strong background in Communication/Marketing with minimum of 8 years+ experience preferably in consumer health or FMCG
  • Excellent communication, writing and editing skills in English (French is a strong plus)
  • Have creative and innovative mindset, good storytelling ability and eye for detail and ability to deliver simple and compelling messages on sometimes complex topics
  • At least 3 to 5 years' experience in crisis communications and issues management
  • Ability to engage with senior executives/ specialist teams to offer communication counsel
  • Be a team player with collaborative growth mindset & attitudes. Adaptable in the face of a continuously changing, complex environment and willing to learn and test out new approaches to communication
  • Active listener, generous with expertise and ability to act as internal reference for the communications community in Danone about driving PR for the dairy and plantbased category
About us

ABOUT US
At Danone, we guarantee that you can simply be yourself. We believe that it's up to you to define the way you work, to develop yourself, to progress.

With us, you'll work in an exciting, complex and challenging environment. This is how you will create new opportunities

You will work with world-renowned brands such as Blédina, Evian or Actimel. Be innovative, enterprising and the impact you will have will impress you.

Join our movement for a more sustainable world. One Planet One Health BY YOU.

LI-FR
Plus d'emplois de Danone
Voir tous les emplois de Danone