Go To Market Manager - Biarritz - Harrison Scott Associates

    Harrison Scott Associates
    Harrison Scott Associates Biarritz

    il y a 1 semaine

    Description

    Job Description

    The Go-to-Market Manager plays a pivotal role in ensuring the successful launch and sustained growth of new Paper-Based Products as environmentally friendly alternatives to plastic products used by Fashion Brands/Apparel Manufacturers and Clothing Retailers.

    • Strategic Planning: Formulate comprehensive go-to-market strategies aligned with organisational objectives, evaluating market trends, customer insights, and competitive landscapes to identify growth opportunities.
    • Product Positioning: Craft compelling product or service positioning that resonates with target audiences, highlighting how the offering solves their pain points or fulfils their needs.
    • Market Segmentation: Segment markets based on demographics, psychographics, and behavioural attributes for tailored strategies maximising reach and effectiveness.

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Biarritz