Senior Product Manager Bioderma - Lyon, France - NAOS groupe
Description
As a Senior Produc Manager within Bioderma Marketing Division, you are responsible for the development and strategic management on a global scale of PHOTODERM & PIGMENTBIO.
Attached temporarily to the Brand Director, you perform the following missions:Due to mobility requirements, this position is open only to PHOTODERM or PIGMENTBIO experts in country to promote Campus exchanges and in order to deal with franchise issues.
PRODUCT DEVELOPMENT
- Responsible for the results (sell in sell out) of your categories
- Proposes a 3year product development plan for your ranges
- Conducts quantitative and qualitative studies with consumers, pharmacists and doctors on the products (concept, formula, pack).
- Leads and coordinates the development of new products for specific subsidiaries (France, Turkey, Brazil, China).
- Defines the concept and the marketing mix of new products.
- Build and animate product workshops during international and regional seminars.
- Analyze the performance of new products and existing products (sellin, sellout, prescriptions, profitability)
- Establishes a marketing watch on the strategy of the competition (brands / products / concepts / mix marketing) and leverage learnings.
Master degree :
Business School - Private or University.
Knowledge of French language is required.
Business Insight
Customer Focus
Building strong customer relationships and delivering customer-centric solutions
Manages complexity
Making sence of complex, high quantity, and sometimes contradictory information to effectively solve problems
Cultivates innovation
Creating new and better ways for the organization to be successful
Strategic mindset
Seeing ahead to future possibilities sand translating them into breakthrough strategies
Plans and aligns
Planning and prioritizing work to meet commitments aligned with organizational goals
Drives results
Consistently achieving results, even under tough circumstances
Collaborates
Building partnerships and working collaboratively with others to meet shared objectives
Builds effective teams
Communicates effectively
Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
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