Marketing Manager - Paris, France - Acquia

Description

Acquia empowers the world's most ambitious brands to create digital customer experiences that matter.

With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named to the UK's Best Workplaces list published by Great Place to Work UK.

We are Acquia. We are building for the future and we want you to be a part of it


EMEA South Marketing Manager

The EMEA South Marketing Manager is responsible for coordinating, planning, developing and executing the inbound and outbound marketing efforts to drive demand for Acquia's products and services to both prospects and existing customers.

In this role, you will build relationships with the sales teams to align to and support their sales targets using global and regional best practices.

In essence, you will drive demand to help the sales and account management teams prospect effectively and accelerate their pipeline.

This role is based in France and will be supporting a sales team based in France.


Day to day responsibilities:

• Develop and execute an effective demand generation plan for inbound, upsell/cross sell, and ABM with integrated marketing campaigns and events across multiple channels.
• Lead top of funnel demand generation programs and automated nurture campaign to drive Marketing Qualified Leads (MQL) through inbound/digital marketing channels such as paid search, display advertising and social media
• Orchestrate ABM campaigns to drive pipeline and improve key marketing and sales metrics
• Work closely with the global demand generation team to design and fuel demand generation programs with the appropriate branding, messaging and assets to engage target buyer personas in the EMEA region experiences with transformational business impact.
• Partner with Business Development, Sales and Channel teams to ensure campaign alignment and execution
• Work closely with Revenue Operations to report, measure and analyse the performance of marketing programs.
• Work collaboratively and share best practices with other global and regional field marketing teams
• Handle demand generation budget to optimise resource allocation
• Manage vendors for execution as required

What you'll need to be successful:

• Degree educated or QBE with 3-5 years B2B technology marketing experience with at least 2 years of building and running demand generation and pipeline development programs
• A digitally native marketer with a strong understanding of the various digital marketing channels.
• Fluent in business English and French
• Previous experience in IT; ideally in a SaaS environment.
• Thorough understanding of marketing automation and CRM systems and their integration, preferably with Salesforce experience.
• Proven ability to work closely, flexibly and successfully with a sales organisation
• Ability to work very independently and collaborate with crossfunctional teams in a fastpaced environment
• Strong analytics, reporting, project management and written communication skills
• Meticulous attention to detail and focus on quality of results

Acquia is an equal opportunity (EEO) employer.

We hire without regard to age, colour, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.