Field Marketing Specialist - Paris er, France - Revvity
Description
We are looking for a Marketing Specialist to plan and execute Revvity's marketing efforts in Southern Europe for Life Sciences and Diagnostics.
This position isfully remote but requires
weekly travels to our offices in Bussy-Saint-Martin
Role and Responsibilities:
This role is a combination of Operational Marketing and Strategic Marketing.
Operational Marketing:
- Event Marketing: Execute and coordinate field marketing events. Liaise with external vendors to organize event logistics. Track event costs against budgets
- Create CRM campaigns for field events and report event lead metrics
- Responsible for coordinating country marketing events with Solutions Portfolio managers and the Events team
- Content Marketing: Create valuable and compelling content with key opinion leaders, customers, and partners. Promote the content in all digital channels and measure, optimize and report on performance
- Social Media marketing: Plan and execute social media campaigns, create social media content, advertisements and respective content landing pages including tracking the progress, engagement, and results
Strategic Marketing:
- Leads the marketing strategy, content and activities in the Southern European region for both Life Sciences and Diagnostics.
- Maximize the activation of brand and name across multiples channels and events to raise awareness and customer engagement through BTB and BTC
- Customer insights: Identify trends and insights and optimize spend and performance based on the insights. Evaluate endtoend customer experience across multiple channels and customer touch points
- Account Based Marketing: Brainstorm new and creative growth strategies for our key accounts.
- Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach
- Proactively engages with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
- Oversee regional launch planning working with the regional operations team to lead generation and funnel creation
- Responsible for building the AOP plan for the Northern Europe region
- Ability to travel across Southern Europe
Skills and Competences
- Master 's degree in Marketing. Bachelor's degree in the Life Sciences is a plus
- Preferably minimum 6 years of similar experience in a marketing or sales role in B2B or B2C.
- Global and/or Regional Marketing Experience in the Life Sciences or Diagnostic Field
- Fluent in English and French. Speaking Spanish and/or Italian is a plus
- Team player driving collaboration with COE (center of excellence) members and alignment with internal stakeholders.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Well organized and detail oriented
- Experience in working in a multicultural and diverse team
- Strong interpersonal skills and capability to work well within a team and independently
- Ability to travel across Southern Europe
Type d'emploi :
Temps plein, CDI
Statut :
Cadre
Salaire : 46 000,00€ à 56 000,00€ par an
Lieu du poste :
Télétravail hybride Paris 1er)
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