Marketing Activation Specialist - Morangis, France - Velux Residential

Velux Residential

Entreprise vérifiée

Morangis, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future.

From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.

The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.

Alongside the rest of our values, "courage" and "mutual respect" define our actions every day and how we wish to contribute to the world.

Join our collaborative marketing team responsible for the Southwest Europe Region, where you'll play a crucial role in delivering the marketing plan for France.

As Marketing Activation Specialist, you will be the primary point of contact for marketing-related customer requests, you'll facilitate seamless communication between the sales teams in these countries and our regional marketing team.

Your responsibilities will also include passionately advocating for the regional marketing agenda with customers and actively gathering and sharing valuable market feedback and insights.

As Marketing Activation Specialist, you will be reporting directly to the Head of Marketing Planning and Activation and functionally to the Market Director for France.

Your primary responsibilities will include:

Dealer activities:

Support on communication activities for dealers and local campaigns (tool kits, adaptations, etc.)
Dealers Point Of Sales tools + communication Activities and support (Local fairs, open days)
Newsletters (products news, trade conditions, events, etc.)
Prepare and execute dealers fairs and events
Handling the relationships with key major dealer partners
Content creation support

Homeowner activities

Managing all the fairs and events committed to Homeowner in partnership with pro partners (Foire de Paris, Foire de Strasbourg and probably 10 more in 2024)
Local adaptation of regional/global campaigns
Development and production of all the Marketing tools for homeowners
Support to the Online Sales Organization for the eshop
Working with the Public Relation department for French events and Social Media activities
Collaboration with CXU department to approve and activate media campaigns

Sales support:

Coordination with market director and sales manager
Giveaways (gifts and tools for professionals)
Handling marketing related to customer & sales team request

Training:

Support to training center
Production of assets, content, toolsfor DIY

Day to day marketing tasks:

Participation to regional and global marketing projects
Internal Communication (planning, ROI, budget )
Proofreading
Translations

Experience and skills:

58 years marketing experience
BtoC marketing knowledge
Project management
Experience working with sales department
Team spirit
Proactive
Sense of priorities and organization
Autonomy
Good level of analysis

Languages:

English = mandatory
Any other European language can be a plus
Version française _

Rejoignez notre équipe marketing responsable de la région Europe du Sud-Ouest, où vous jouerez un rôle crucial dans la mise en œuvre du plan marketing pour la France.

En tant que spécialiste de l'activation marketing, vous serez le principal point de contact pour les demandes des clients liées au marketing, vous faciliterez une communication transparente entre les équipes de vente dans ces pays et notre équipe marketing régionale.

Vos responsabilités consisteront également à défendre avec passion l'agenda marketing régional auprès des clients et à recueillir et partager activement des informations et des commentaires précieux sur le marché.

En tant que spécialiste de l'activation marketing, vous serez directement rattaché(e) au responsable de la planification et de l'activation marketing et fonctionnellement au directeur de marché pour la France.

Vos principales responsabilités seront les suivantes:

Activités des distributeurs:

Soutien aux activités de communication pour les distributeurs et aux campagnes locales (kits d'outils, adaptations, etc.)
Outils de point de vente pour les distributeurs + activités de communication et soutien (foires locales, journées portes ouvertes)
Bulletins d'information (nouvelles sur les produits, conditions commerciales, événements, etc.)
Préparer et exécuter des foires et des événements pour les distributeurs
Gestion des relations avec les principaux partenaires distributeurs
Soutien à la création de contenu

Activités pour les particuliers:

Gestion de tous les salons et événements organisés par Homeowner en partenariat avec des partenaires professionnels (Foire de Paris, Foire de Strasbourg et probablement 10 autres en 2024)
Adaptation locale des campagnes régionales/mondiales