Head of Acquisition - Lyon, France - Upfluence

Upfluence
Upfluence
Entreprise vérifiée
Lyon, France

il y a 1 mois

Sophie Dupont

Posté par:

Sophie Dupont

beBee Recruiter
Description

Head of Acquisition

  • Fulltime position 35 hours / week
  • Based in Lyon, France
  • Open to partial/full remote
  • Wage depending on experience
  • Start date: January 2nd, 2023
About Upfluence

Upfluence develops an Influencer & Affiliate Marketing SaaS worldwide.

Upfluence's platform allows brands and agencies to identify and contact millions of creators at scale, as well as manage and analyze their campaigns, and pay their creators.

Since the launch of our software in October 2016, the company has shown impressive growth and we are looking to expand even more.

Our team of 100+ people is international and ever-growing, distributed between our offices in NYC, Lyon, Los Angeles and Mexico.

We are currently looking for a Head of Acquisition to grow Upfluence's presence online.

This role is part of the marketing team, attached to the VP Marketing and involves the management of 1 person.

What we expect from you

You will be a real pillar for the marketing team, in charge of the entire funnel of inbound acquisition. Your ultimate goal is to accelerate Upfluence growth, hand-in-hand with the outbound team and the sales team.

Your responsibility is to define and execute on a strategic vision for Upfluence's online inbound growth in particular paid online marketing, SEO, CRO and reporting.


You will have 6 missions:

  • Paid lead acquisition: acquire highquality leads thanks to paid ads, and paid partnerships.
  • Organic lead acquisition: acquire highquality inbound leads thanks to SEO, content marketing, partnerships, etc.
  • Online reputation: generate and monitor online reviews
  • Website tracking: monitor website performance (with GA and GTM)
  • Reporting: report and analyze key KPIs of our SaaS business: CAC, LTV, ROI, etc.
What we are looking for

  • You have 2/3 years of experience in online acquisition for a SaaS business ;
  • You have an experience to run paid ads ;
  • You know the basics (or more) of SEO ;
  • You always rely on data to take decisions and improve ;
  • You're fluent in English (we work mainly in the US) ;
  • You are very organized and autonomous.
What we have to offer

  • A strategic role in the company, with great responsibilities and visibility ;
  • A mixed and international (10+ different nationalities) team based in Lyon, New-York and Los Angeles ;
  • A dedicated budget and a team of experienced people to carry out your mission ;
  • An entrepreneurial and empowering environment with autonomy ;
Plus d'emplois de Upfluence
Voir tous les emplois de Upfluence