- Define and execute Mirakl's global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth).
- Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand.
- Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence.
- Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
- Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging.
- Elevate market presence and performance through analyst relations and data-driven measurement, optimizing campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline.
- 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts.
- Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption).
- Demonstrated people leadership experience building and managing high-performing teams.
- Strong strategic and analytical skills, with sound judgment and structured problem-solving.
- Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.
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VP Product Marketing Paris, France - Mirakl SAS
Description
Overview
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy's, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information:
Your impact
Mirakl is seeking a visionary and strategic Vice President of Product Marketing to define the function, energize teams, and scale a world-class global product marketing organization. In this pivotal leadership role, you will set the vision for product marketing at Mirakl, build and mentor a high-performing team, and partner closely with product, sales, and customer success to drive impact across the business. You will own our go-to-market strategy, product positioning and messaging, analyst relations, and the overall success of how our suite of solutions is brought to market.
The ideal candidate brings deep B2B SaaS experience, a strong grasp of eCommerce, and AI-driven platforms, and a proven ability to translate complex products into compelling stories that accelerate growth.
This position is available in our Paris or London office.
What you will do at Mirakl
What Mirakl is looking for in a candidate
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