Digital Communications Manager - Biot, France - EUROPEAN SOCIETY OF CARDIOLOGY

EUROPEAN SOCIETY OF CARDIOLOGY

Entreprise vérifiée

Biot, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

The
European Society of Cardiology (ESC) is a volunteer-led, not-for-profit, medical society. It is an independent, non-governmental organisation.

The ESC is a source of high quality, evidence-based science that pushes the boundaries of cardiovascular medicine.

Our members and decision-makers are healthcare professionals who give their time and expertise freely, while continuing their daily, high-paced clinical and/or research work.

ESC volunteers are world-renowned experts; their opinions are routinely sought, and their papers regularly published and referenced.

The ESC coordinates observational registries, creates clinical practice guidelines, and organises and endorses educational programmes. We disseminate robust and independent science through our congresses, journals and educational digital tools. We're the voice of the cardiology community when advocating for heart-health policies, regulations and funding.

All of these things enable us to identify cardiovascular trends, address inequalities, share best practices to improve standards of care for patients.

We are:

2,500 volunteers
57 National Cardiac Societies / 48 Affiliated Cardiac Societies
Over 102,000 members

We share the latest in cardiovascular science through:

17 journals
including our flagship, European Heart Journal
14 congresses including ESC Congress, the largest cardiology congress in the world
80+ webinars per year, numerous courses, and 4 postgraduate programmes in collaboration with leading universities

The ESC employs 200 staff, based in Nice and Brussels, who support ESC volunteers in the development and management of these activities.

The ESC is looking for a talented
Digital Communications Manager to join the ESC Communications Division.

Reporting directly to the Associate Director Communications, the Digital Communications Manager develops and implements marketing communication programs that target specific channels to promote the ESC's strategic areas of business.

This role includes staying up to date with the latest trends and coordinating campaigns within the channel team in collaboration with the brand and content teams.

He/she plans, manages, and oversees all aspects of digital marketing communication campaigns (paid, unpaid, owned) to effectively promote the ESC's brand, product, and services.

Responsibilities:

The Digital Communications Manager's most important responsibility is to develop and optimise channel strategies in line with business objectives provided by the internal Brand team.

Duties include planning digital campaigns and measuring the performance analytics.

Other duties and responsibilities, include:

Working closely with brand and content team leaders to define the overall channel strategy of each campaign based on brand strategies and content proposals.
Leading the activation of marketing communication campaigns from the idea stage through to their execution and implementation.
Defining KPIs for the purpose of monitoring the performance of campaigns and presenting monthly, quarterly, and annual reports to senior management.
Working in collaboration with the Audience and Insights team to make recommendations for future marcom activities.
Guiding the content and web teams in website SEO strategies including linking and key words.
Driving marketing automation by implementing customer journeys with lead nurturing plans and tactics.
Driving social media marketing and selling through PPC management including Google, Facebook, YouTube, LinkedIn.
Generating new business leads based on Membership business objectives and brand strategies.
Negotiating advertising contracts, technology licenses with agencies and providers.
Providing digital marketing guidance to the channel team.
Managing a team of two channel specialists.

Minimum qualifications:

Bachelor's degree in marketing, communications, digital marketing, or ecommerce.
5 to 8 years' experience in a digital marketing or sales role, preferably within the healthcare industry.
Experience getting the most out of marketing channels (managing vendors, crafting content, analytics, etc.).
Experience in people management.
Expertise in CRM and marketing automation tools (preferably Salesforce, Marketing cloud), social media listening tools (such as Sprout, HubSpot or Social studio), Google Analytics and datastudio, SEM rush.
Fluency in English is required. French is also preferable.

Situation géographique:

Sophia-Antipolis, Alpes Maritimes, Sud de la France

Conditions:

Statut Cadre - Forfait Jours 215 jours par an.

Salaire fixe + 13ème mois et prime vacances (1%)

Tickets restaurant

Compte-Epargne-Temps

Epargne salariale :

PERCO
Possibilité de télétravailler jusqu'à 3 jours par semaine + allocation forfaitaire journalière

Avantages CSE