Siège Modèle Offre Cadre/assimilé - Clermont-Ferrand, France - Euromaster

Euromaster

Entreprise vérifiée

Clermont-Ferrand, France

il y a 1 semaine

Posté par:

Sophie Dupont

beBee Recruiter

Description

We are looking for our future
CRM and Customer Satisfaction Specialist to join Euromaster Group, for a replacement during a maternity leave.

This fixed-term position located in Clermont-Ferrand (France) is to be filled on April 15th, and until December 20th, 2024.

Reporting to the Group Chief Marketing & Digital Officer, you support our European subsidiaries in the implementation of the animation plan for our B2B and B2C customers, in close collaboration with the Customer Experience Director.

You guarantee the proper use of Euromaster Group solutions for Marketing Campaign & Customer feedback management. You contribute to the improvement of our customer knowledge and to the optimization of our performance measurement indicators. You work in an international environment.

Main responsibilities:

Marketing Campaign:

Ensure the role of expert on the operational implementation of crosschannel customer communications (targeting, creation of campaigns and triggers, templating, routing and deliverability) on the various media
Contribute to the development of the skills of our CRM managers in countries on marketing animation (targeting, content, media) and on the measurement and analysis of their campaigns' performance (A/B test, KPIs, etc.) via country training, coaching, implementation of best practices, experience sharing, success stories, Test & Learn
Anchor a datadriven culture within the Marketing functions (customer segmentation, personalization of targeting and content)
Identify with the countries the user needs requiring the enhancement of our CRM tools by our Group IT Department

Satisfaction & Voice of Customer:

Carry and develop the systems for collecting, measuring and listening to the voice of the customer for all our lines of activity and on all channels
Analyze quantitative and qualitative results, synthesize them and communicate them in a broad and targeted manner
Collaborate with business, quality & backoffice teams to propose and prioritize actions in order to improve customer experience

Master 2 degree in Marketing / Digital / CRM

You justify an experience of at least 5 years within an operational CRM service ideally in / for the distribution sector.

You have proven experience in implementing and monitoring the performance of customer marketing campaigns on different media.

You know how to use a campaign management tool (Oracle Eloqua, SalesForce Marketing Cloud or other) and are experienced in data analysis & manipulation.

Good communication & educational skills. Problem analysis and synthesis skills. Fluent level in spoken and written French and English.