Parts Product Marketing Specialist - Paris, France - CNH Industrial
Description
COMPANY PROFILE:
PRIMARY FUNCTION:
The position of Parts Product Marketing Specialist for Agricultural business will be part of the Parts Marketing EMEA Team.
The position reports directly to Parts Marketing Ag EMEA responsible.
Preferred locations are Turin, Le Plessis (France) or Madrid
- Manage parts product offering for the 2nd line families
:commercial development of new products and follow up on the existing range. - Drive and work together with all internal stakeholders (
Purchasing, Communication, Trade, Sales, ...) and external suppliers to
define and execute product strategy for 2nd
line families. - Control and benchmark the
price positioning gap vs OE parts. - Follow up and assess possible
quality issues to address them with the suppliers. - Define and
deploy to the markets main commercial activities for assigned parts product families.
ESSENTIAL RESPONSIBILITIES:
- Support
EMEA markets specific requirements (e.g. new product offer, pricing, technical features).
Monitor and follow up on the results to put in place recovery actions when needed.
- Feed the rest of marketing team with product information (e.g.
commercial, customer benefits, and competitive benchmark) to support the development of sales supporting tools (e.g.
catalogues, app, salesmen guides...). - Support
old machines park with dedicated focus on parts commercial proposal and price positioning.
QUALIFICATIONS/REQUIREMENTS:
- Degree in Marketing, Economics or Management Engineering.
- Previous experience in parts product management / parts product development.
- Experience in the automotive parts industry (IAM, OES) or in Agricultural Equipment Manufacturers for 3 years minimum is mandatory.
- Fluent in English, written and oral.
- Excellent analytical and problemsolving skill, as well as good synthesis skills.
- Ability to work independently and by objectives, as well as within a team.
- Selfmotivated with high energy level and a strong work ethic.
- Capacity to adapt to a multicultural environment.
- Availability for short international travels.
- Dynamic and enthusiastic with good communication skills (clear and effective).
- Excellent knowledge of MS Office (Excel, Word, PowerPoint).
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