CRM & E‑Merchandising Manager CDI - Paris, Île-de-
il y a 2 semaines

Job summary
We are looking for a CRM & E‑Merchandising Manager to drive customer growth, retention, and conversion across our e‑commerce ecosystem.- Define and execute the CRM strategy across email, SMS, push, whatsapp and other possible upcoming channels : Build, run and optimize lifecycle flow programs (onboarding, replenishment, cross‑sell , reactivation,…). Own the CRM calendar in line with seasonal priorities , launches , brand moments . Segment regularly audiences using behavioral , transactional , demographic data to drive relevance . Monitor deliverability performance compliance.
- Own on-site merchandising strategy to maximize conversion AOV revenue : Optimize constantly category pages product listings recommendations bundles navigation according stocks sales targets seasonality Lead homepage strategy in coordination with launches campaigns stock constraints Partner UX Product Tech teams test deploy new initiatives websites apps.
Description du poste
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