Marketing Communication Project Manager - Villeurbanne, France - bioMérieux sa

bioMérieux sa
bioMérieux sa
Entreprise vérifiée
Villeurbanne, France

il y a 3 semaines

Sophie Dupont

Posté par:

Sophie Dupont

beBee Recruiter
Description
A family-owned company, bioMérieux has grown to become
a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed
innovative diagnostics solutions to
improve public health.

Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.

Come and join a family-owned global company with a long-term vision, and a human-centered culture.


Description


Our Global Marketing and Global Commercial Capabilities & Performance department is looking for a
Global Marketing Communication Project Manager to join the Marketing Communication team.

You will report to the Associate Director Global Marketing Communication within a team of 5 employees.


What will be your mission?

  • Manage the
    deployment of communication plans, based on the global marketing strategy, including omnichannel digital marketing campaigns.
  • Contribute to the implementation of a
    consistent online and offline customer journey that is aligned with the business strategy focused on personalized customer account management.
-
Create and drive tactics related to bioMérieux's Clinical Operations marketing strategy: from brief writing to delivery, including the
recommendation dimension and driving execution with agencies.
Matching the tool/format/content to the tactical objective is a key responsibility, with the
goal of optimized customer exposure in mind.
-
Manage time
budget and human resources (i.e. coordination of internal and external agencies) per project and move in
agile mode to optimize resource deployment.

  • Involve and support
    Regions & Countries to optimize operational execution:
-
Collaborate to gain business insights, achieve maximum adoption and plan local adaptation of content as early as possible.

  • Provide them with
    tools to meet their localization needs (texts, local regulations, images).
-
Train and support these regions and countries in the deployment of their campaigns or the creation of local variations.

-
Examples of projects:


  • Create
    communication kits for launches.
  • Create
    editorial calendars to enhance brand content,
    track indicators and monitor their publication.
  • Comanage
    strategic campaigns with digital marketing experts.
  • Deploy a
    promotional plan
  • Global and Local around key conferences.

Who are you?

  • Minimum of
    4 years of higher education in Communication / Marketing
:


  • Minimum
    5 years of experience in
    communication and/or marketing in large groups. Experience in the field of in vitro diagnostics/life sciences within a commercial organization, if possible in a global role, is a plus.
-
Brand territory concepts - company, solutions and products - are part of your daily life.
-
Project management experience in a
sales or marketing environment.

  • You have proven experience in
    digital activation campaigns:
database deployment with drip campaigns, content deployment on social media, media buying, etc.

  • You have already participated in
    product launches in an
    international and matrix environment
:

-
Fluent in English
:


  • You are
    proactive and have excellent
    organizational and
    priority management skills.
  • You are perfectly at ease with
    dealing with international stakeholders taking into account cultural differences.
  • You are
    customer oriented with a
    positive attitude,
    flexible and
    open to consensus
:


  • You will
    travel up to 25% of your time.
Plus d'emplois de bioMérieux sa
Voir tous les emplois de bioMérieux sa