Vice President Economy Brands – Experience - Issy-les-Moulineaux, France - AccorHotels

AccorHotels

Entreprise vérifiée

Issy-les-Moulineaux, France

il y a 11 heures

Posté par:

Sophie Dupont

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Description

Company Description

"Leading the hospitality revolution", Accor is more than a hotel group. With luxury to economy, homestays to resorts, we are a holistic ecosystem of 40 brands in 110 countries, Talent and Solutions, ready to engage with the future's endless possibilities. Accor has an offer to bring new life to the way you live, work, play and do business with a personalized guest experience.

Job Description:

We are looking for an ambitious VP Economy Brands - Experience for our eco Brands to join our Global Brand & Marketing Team.

This is an exciting role leading transformation and evolution of ibis, Ibis Styles, Ibis Budget and Greet.

Reporting to SVP of Economy Brands, the VP will play in integral role within the Global Brand & Marketing organisation and will provide thought leadership and strategic thinking for defining culturally relevant experiences that are conscious, and drive brand desirability, relevance, and preference.

The VP in close collaboration with marketing, design, regional and transversal teams (e.g., loyalty, digital, sponsorships, partnerships ) will lead key workstreams related to defining and executing brand experience, signature experiences, product strategy and operating standards.

What we value as a brand team:

We are all about building brands with a purpose, putting cultural relevancy at the heart.
Our role is to make our brands a canvas of collective creativity that is cocreated with our communities.
We believe in progressing and thriving as a diverse collective of openminded individuals.
We are all about consistency but love a little bit of grey as this is where huge leaps happen.
With our kind hearts we bring richness and relevancy to all our stakeholders.
We harness our diverse backgrounds to create experiences that put people and community at the core of our strategy.
We are progressive and humble, consciously building a path to an inclusive future for all.

What is in it for you:

An opportunity to embark on an exciting career in a large ecosystem of brands, know-how and solutions present in 110 countries.
The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative, startup like culture.
The opportunity to challenge the status quo and work in a rewarding environment, building global brands.
Great healthcare, nifty rewards, competitive salary, and hybrid work solutions.
Learning opportunities to broaden your skillset and development.
A calendar of events and programmes to learn, celebrate and make a positive impact.

What you will be doing:
Brand experience design

Develop and maintain brand visual identity, merchandising and operational assets
Develop and coown the 360brand customer journey (offline and online) with brand marketing teams
Develop new products, subbrands, signature moments (arrival, stay, service, food & drink, wellbeing, entertainment, sustainability, family, meetings & events etc.) from strategy/definition to inmarket deployments through pilots including validation, measurement and optimization
Deliver 360 solutions from concept, feasibility, insights, positioning, commercials to design and gotomarket strategies for the new products/services
Develop robust brand & OS&E standards and ensure deployment in hubs
Brief and cocreate global brand partnership programmes with partnerships team
Lead development of operational toolkits and frameworks in close collaboration with brand and transversal marketing teams
Develop & execute the vision for talent experience, service culture, and trainings
Map and lead onproperty touchpoint optimisation and integration of ALL Loyalty Programme
Oversee and define digital/technology enabled experience (onproperty)
Support development & delivery of sustainability standards and commitment
Document and manage all established brand standards, guidelines and assets; keep all assets up to date. Monitor, review and respond to governance & compliancy related queries

Brand product strategy

Obsess about portfolio management and champion consistency of product for the segment (pure)
Develop robust brand development and investment cost models in partnership with design and development teams

Design & development guidelines

Partner with design teams to develop new concepts, guidelines & technical specifications
Support build of architectural and spatial designs, construction and renovation standards, way finding & signage standards

Brand health:
measure, optimise

Responsible for ongoing brand health (commercials, awareness, product standards, guest experience)
Champion consumer sentiment & experience/performance optimisation
Codesign operational delivery with hubs, and followup on implementation (objective is 70%)

Strengthen marketing capabilities

Establish a 'brandcentric' organisation to orchestrate key departments & develop new operating models & RACIs with hubs
Drive marketing transformation and cr