Field Marketing France Lead - Paris - WALLIX Group

    WALLIX Group
    WALLIX Group Paris

    il y a 2 jours

    Description

    The Field Marketing France Lead is responsible for executing high-impact local marketing initiatives to support pipeline generation, brand presence, and customer/partner engagement in France.

    This role is strongly execution-driven and requires a solid understanding of the French cybersecurity market, buyer ecosystem, and local field dynamics. The Field Marketing France Lead works closely with Sales and EMEA Marketing teams to deploy campaigns, events, and targeted programs adapted to the French market.

    The role reports directly to the Global Field Marketing Manager.

    Primary Responsibilities (Core Missions)

    1. Local Campaign Execution & Sales Support

    • Execute and adapt global marketing campaigns for the French market.
    • Build tactical programs supporting France sales priorities, including:
      • Webinars and localized digital activations
      • Targeted outbound support initiatives
      • Customer communication and engagement programs
    • Ensure consistency of messaging across global campaigns while adapting content and formats to local market expectations.

    2. Events & Field Activation

    • Own the execution of local field marketing activities in France, including:
      • Trade shows and cybersecurity conferences
      • Customer roundtables and executive events o Partner events and co-marketing activations: refers to section 4 for more details
    • Manage end-to-end delivery: logistics, budget follow-up, promotion, content coordination, and post-event execution (leads follow-up and reporting).

    3. Market Expertise & Local Relevance

    • Maintain strong knowledge of the French cybersecurity ecosystem (vendors, partners, influencers, media, communities).
    • Identify tactical opportunities to increase engagement and market presence in France.
    • Ensure campaigns and events reflect local buyer behaviors, market maturity, and competitive context.
    • Support partner marketing execution in France (events, joint campaigns, activations).
    • Coordinate co-marketing initiatives with key partners to support pipeline acceleration.

    Secondary Responsibilities (Performance & Operational Excellence)

    5. Performance Tracking & Reporting

    • Track and report the impact of France marketing initiatives on:
      • Event performance (attendance, engagement, ROI)
      • Lead generation and conversion
      • Pipeline contribution and sales follow-up efficiency
    • Provide insights and recommendations to optimize future initiatives.

    6. Cross-Team Coordination

    • Act as the main local marketing contact for France Sales/Channel stakeholders.
    • Coordinate execution with Digital Marketing, MarCom Strategy, and Marketing Ops teams to ensure smooth delivery and alignment.

    Hard Skills

    • 5-7 years of experience
    • Proven experience in B2B Field Marketing, Demand Generation or Regional Marketing
    • Strong hands-on expertise in event execution (trade shows, customer events, roundtables)
    • Solid understanding of the cybersecurity market in France (ecosystem, stakeholders, buying cycles)
    • Ability to execute integrated campaigns and adapt content to local audiences
    • Experience working with CRM and marketing tools (Salesforce, marketing automation platforms, reporting dashboards)
    • Strong ability to track performance metrics and measure campaign impact

    Soft Skills

    • Strong execution mindset ("get things done" attitude)
    • Excellent project management and organizational skills
    • Strong stakeholder management with Sales and cross-functional teams
    • Ability to manage priorities and deliver under tight deadlines
    • Proactive, autonomous and solutions-oriented approach
    • Strong communication skills in both French and English
    • CSE

    If you're up for this exciting challenge, get ready to embark on a thrilling adventure in the world of technology at WALLIX

    Document(s)


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