- Support all affiliates on press launches, events, brand partnerships, influencer squads and collaborations and assist with organisation and management of all press launches
- Work with all functions of marketing to ensure 360-degree launches that are strategically aligned across brand teams.
- Support across all consumer engagement related topics : covering the paid, earned, owned media strategy as well as selected parts of the online business
- Coordination of markets requests regarding visuals and guidelines (asset management)
- Development of creative briefs to adapt brand visuals for online, social or instore purposes
- Support in the design of 360° Go-to-market presentation, including consumer marketing elements, destined to the markets / regional teams – follow up with markets when local execution happens
- Support of 360° campaign implementations for Pure Players like Zalando & Notino including the asset production
- Leading the compilation of post-launch reports & extraction of findings/insights as well as best practice identification
- Design of content creation briefings based on trends for our Pro Artist team
- Monthly reporting of social networks (owned & earned) performance / ad-hoc analysis through our social listening tools
- Monthly reporting of CRM performance, services & dramming
- Follow-up with markets on paid media budgets and allocations
- Support markets with their influencer collaborations
- Competition analysis on Offline & Online campaigns: press screening, social & identification of digital best practices and benchmarks
- Support markets on their Virtual Selling journey, by creating content creation briefings, collect best-practices, follow-up on reportings etc.
- Asset support & creation for & the e-com business
- Regular competitive reviews & audits of the e-com business
- Support markets with eventual new IG Account / youtube Account openings
- Support the online team with asset management and trackings
- Punctually support the online team on Ecom projects
- Great aesthetics & analytical skills
- Proficiency in Powerpoint, Excel
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Internship - Consumer Marketing Assistant EMEA - BOBBI BROWN - JULY 2024 - Paris, France - Bobbi Brown Cosmetics
Description
Internship - Consumer Marketing Assistant EMEA - BOBBI BROWN - JULY 2024
Description
JULY MONTHS
About Us
The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , and the DECIEM family of brands, including The Ordinary and NIOD.
About the brand :
Aveda is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, we take a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years we have been a pioneer of environmental responsibility with our mission to care for the world we live in.
About the Job :
About Your Responsibilities
Key tasks:
360° PLAN & CREATIVE MATERIALS :
EARNED & OWNED - PAID MEDIA & ONLINE
An internship agreement provided by your school is mandatory.
Qualifications
About You
Available 6 months starting January 2024
Minimum Education Level: Bac 4/5, Business school (or on track to graduate) in Marketing, Luxury management
Minimum Years and Area of Experience: 1-2 previous internships / work experience ideal.
Required Language Proficiency: Fluent in English & French
Licenses or Certifications: eligible to work in France
BENEFITS:
Located in Neuilly-sur-Seine
International environment with over 50 nationalities in the office
up to 10 days a month of remote working
10 days of remote working in the EU within your internship framework
Conciergerie (corporate store, gym center, beauty salon)
A gift bag of products at the end of your internship
A meal voucher card
