Customer Insights Intern - Paris e, France - Europcar Mobility Group

Europcar Mobility Group

Entreprise vérifiée

Paris e, France

il y a 1 semaine

Posté par:

Sophie Dupont

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Description

Company Description

À propos d'Europcar Mobility Group
Europcar Mobility Group est un acteur majeur des marchés de la mobilité.

L'objectif d'Europcar Mobility Group est d'offrir des alternatives attractives à la possession d'un véhicule, de manière responsable et durable.

Dans cette optique, le Groupe propose une large gamme de services de location de voitures et d'utilitaires - que ce soit pour quelques heures, quelques jours, une semaine, un mois ou plus - avec une flotte déjà " C02 light ", équipée des dernières motorisations, et qui sera de plus en plus " verte " dans les années à venir (plus d'1/3 de véhicules électriques et hybrides d'ici 2023).

La satisfaction des clients est au cœur de l'ambition du Groupe et de celle de ses collaborateurs.

Elle alimente également le développement continu de nouvelles offres dans les trois lignes de services du Groupe - Professionnel, Loisirs et Proximité - qui répondent aux besoins et cas d'usage spécifiques des entreprises et des particuliers.

Les 4 grandes marques du Groupe sont : Europcar -le leader européen de la location de voitures et de véhicules utilitaires légers,

Goldcar -le leader de la location de voitures à bas prix en Europe,

InterRent - la location de voitures " de niveau intermédiaire "

Ubeeqo - l'un des leaders européens du covoiturage aller-retour (BtoB, BtoC).

Europcar Mobility Group fournit ses solutions de mobilité dans le monde entier grâce à un réseau étendu dans plus de 140 pays (y compris des filiales en propriété exclusive - 18 en Europe, 1 aux États-Unis, 2 en Australie et en Nouvelle-Zélande - complétées par des franchises et des partenaires).

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About Europcar Mobility Group
Europcar Mobility Group is a major player in mobility markets.

Its purpose is to offer attractive alternatives to vehicle ownership, in a responsible and sustainable manner.

With this in mind, the Group offers a wide range of car and van rental services - be it for a few hours, a few days, a week, a month or more - with a fleet that is already "C02 light", equipped with the latest engines, and which will be increasingly "green" in the years to come (more than 1/3 electric and hybrid vehicles by 2023).

Customers' satisfaction is at the heart of the Group's ambition and that of its employees.

It also fuels the ongoing development of new offerings in the Group's three service lines - Professional, Leisure and Proximity - which respond to the specific needs and use cases of both businesses and individuals.

The Group's 4 major brands are:

Europcar
he European leader of car rental and light commercial vehicle rental,
Goldcar the lowcost car rental Leader in Europe,
InterRent 'midtier' car rental and
Ubeeqo one of the European leaders of roundtrip carsharing (BtoB, BtoC).

Its mobility solutions worldwide through an extensive network in over 140 countries (including wholly owned subsidiaries - 18 in Europe, 1 in the USA, 2 in Australia and New Zealand - completed by franchises and partners).

Job Description:

Main objectives:

Support the coordination of the research and market studies for the Business Lines and Countries
Analyze the results and extract key learnings

Europcar Mobility Group is organized in 3 Business Lines, Leisure, Professional and Proximity, with defined customer use cases in each of them (Vehicle on demand, Fleet Services,).

Within the Business Line organization, in the Customer Intelligence Department, you will play a key role in centralizing customer research and helping to drive the future of the company by contributing to the improvement of our services offered in our
countries.

Support research and market studies for the Business Lines and Countries:
You will support the Customer Insights Manager in the coordination of Ad Hoc Surveys in all stages of the study's:

Setting up and monitoring the study (building the brief, planning follow-up, checking questionnaires,launching and field monitoring )
Define insights from Key learnings and extract actionable actions.
Create communication materials to highlight the key information (Writing of a summary note)

Develop customer knowledge and insights to better understand the mobility market and customer expectations:

Deep dive trends/ analysis, summarized existing study reports
Feed to the business teams with understanding of the market (syndicated market research recommendation)

INTERNAL AND EXTERNAL RELATIONSHIPS

Internal: Business Lines, Business Analyst, Prod & Tech
External: Market research suppliers, Marketing agencies

Qualifications:

Previous:
experience Knowledge in Customer Segmentation, Customer Marketing, Market research. Strong analytical skills.

Education level / certificates:
Master degree in Business (Junior Entreprise participation will be appreciated)

Languages:
Fluent in English

Computer skills and software used : Goople and