Saint Laurent Digital Engagement Assistant Intern - Paris, France - Groupe Kering

Groupe Kering

Entreprise vérifiée

Paris, France

il y a 3 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

Summary

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called 'Rive Gauche', synonymous with youth and freedom.

This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape.

In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

Job Description:

ROLE

This role will focus on supporting holistic, fully integrated engagement strategies with a significant emphasis on digital prioritization for Saint Laurent.

This role requires an excellent understanding of current and future digital brand concepts and innovative digital to design and execute brand engagement plans.

MISSIONS

Push innovation and drive Saint Laurent's digital mindset bringing fresh new brand ideas on how to better connect and communicate with our audience
Demonstrate creative thinking offering fresh standout ideas that challenge the norm.
Need to be selfstarter and able to work and make independently sound decisions in a timely manner.
Ability to prioritize and organize workload in response to often aggressive timelines
Able to be flexible and to quickly understand new information and situations to constantly changing environment.
Bring digital foundational skills by understanding how the conversation with our audience is changing so that we can make this a competitive advantage.
Execute flawlessly comprehensive engagement campaigns in all our digital touchpoints.
Strong ability to communicate with people across all different levels, nationalities and cultures within and outside the organization.
Ability to communicate and negotiate with outside vendors and project management agencies.
Must be tactful with strong team orientation, and able to work with different cultures.
Design KPIs framework, and passionate about data to drive a performance marketing mindset.

PROFILE

Education background: Master's degree from Business School, University or Grandes Ecoles
Prior experience in digital, CRM, and/or communication will be an advantage
Interest in fashion/luxury industry is a must
Excellent skills for Excel and other Office Software
Strong analytical and problemsolving skills mindset
Fluent in both French and English, Mandarin or Italian is a plus

Internship to meet in July 2023.

Job Type

Student (Fixed Term) (Trainee)

Start Date

Schedule

Full time

Organization

Yves Saint Laurent SAS