Global Marketing Director Skincare - Paris e, France - coty

coty

Entreprise vérifiée

Paris e, France

il y a 2 semaines

Posté par:

Sophie Dupont

beBee Recruiter

Description

We're Coty, one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care.

Coty is the global leader in fragrance and number three in color cosmetics. Coty's products are sold in over 150 countries around the world.

Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.

THE ROLE

Mission:

This role supports the VP Brand Skincare and the marketing development team in building the global brand strategy on products innovation and products messages as well as marketing materials.

The Director will also help to lead local implementation of the products launch strategy, working closely with the markets to facilitate and inspire connections and engagement between the products and its target audiences.

The Director requires the ability to work closely with the laboratories, and to liaise and communicate internally with various departments, such as PR Communication, Retail teams, Digital team and trade marketing on top of key license contacts.

Responsibilities:

Analyse the trends of the market, identify the products development opportunities (skincare but also could be on adjacent categories)
Recommend the innovation plans: products innovation but also animations, routines, kits
Analyze and develop the right product mix : formula, packaging, prices
Concept writing : work close to the R&D and the scientific communication to write the new products concepts (innovation) and products key messages (base business)
Define the useful support elements to achieve successful new product launch, in connection with the markets and the Trade Marketing, according to the timing and the quality.
In charge of the development with the support teams of 360° campaign (digital, PR, merchandising, education )
Responsible for the products P&L
Prepare the Marketing launch package
Manage the relationship with license to build strong coherent plans
Sprearhead products innovation and partner with external agencies & internal expert teams
Define, track & achieve KPIs for all launches
Lead, coach, drive and develop a team
Oversee daytoday budget management and supplier payments
Track, analyze, and monitor results, identifying key insights to optimize products strategy

WHAT YOU'LL BRING

Skills & experience required:

Bachelor's degree
15+ years of relevant products development & innovation experience at global level
Experience mandatory in high end skincare and / or longevity clinics
Experience of US and / or China is a plus
Strong skills in copywriting
Strategic
Vision, anticipation of consumer needs, build the brand in a "new / better / different" mindset vs competition.
Creativity and Innovation
Creativity, Business savvy, originality, intuition, digital oriented
Excellent communication and interpersonal skills, ability to communicate across the organization at all levels
Business
Workflow structuring, monitoring, product knowledge, account administration, automated office systems, multitasking, analytical, quantitative, organizational, detailoriented, time management
Strong planning and organizational skills with a sense of priority and attention to details
Excellent time management skills and the ability to adapt well to change and multitask
Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
Demonstrate outofthebox thinking in approaching new and innovative ways of executing
Has an enthusiasm to proactively present learnings and suggest new ideas
Experience working within a global scope
Hardworking, selfmotivated and passionate about the beauty industry
Proficiency in English

CONCLUDING
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day.

If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.